Establishing Influence in Wealth Management

Positioning the CEO of an investment management firm as an industry expert and thought leader

The Challenge

A successful, New York-based investment management firm approached us with the goal of furthering company objectives, including brand awareness, lead generation and credibility, by leveraging and amplifying the leadership and influence of the company’s CEO.

The Action
  • We created a calendar of industry hot topics related to the CEO’s interests and expertise, pulling from media coverage such as interviews and television appearances to hone positioning
  • Upon approval, we conducted research to support each blog topic and hypothesis, combing through both company-owned content and reliable third-party resources
  • We executed two blog posts per month, adhering to an authentic tone and voice, and published the content to the CEO’s personal LinkedIn page
  • All content was then shared and repurposed on the main company page to maximize exposure and impact
The Action
  • We created a calendar of industry hot topics related to the CEO’s interests and expertise, pulling from media coverage such as interviews and television appearances to hone positioning
  • Upon approval, we conducted research to support each blog topic and hypothesis, combing through both company-owned content and reliable third-party resources
  • We executed two blog posts per month, adhering to an authentic tone and voice, and published the content to the CEO’s personal LinkedIn page
  • All content was then shared and repurposed on the main company page to maximize exposure and impact
The Results

Average of 40% higher organic engagement rate than all other content published to the CEO’s company page

Content on the CEO’s personal page generated higher engagement rates than the same content on the company page

50%

CEO is now in the top 50% of LinkedIn users in the financial sector and at his follower level, for engagements per post