Companies with the most respected and visionary leaders will win the war for customers, talent and investment. That's why we're on a mission to impact business objectives by amplifying executive digital influence with our proprietary approach.GET STARTED
Companies spend millions creating humanized and authentic brands, but nothing is more human than a person. Potential clients and customers are more likely to engage with a person than a brand. Strong talent seeks strong leaders. Investors invest in management teams. Your top executives are the common thread.
Insightful and relatable thought leaders are the key to winning share of heart and share of mind online. Investing in executive influence is the next frontier to generate stronger social media returns for your business.
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Influential Executive uses a proprietary methodology to develop an authentic social media presence for company leaders that humanizes the brand and impacts the bottom line.
We apply our expert knowledge of executive social media strategy to a mix of company messages, thought leadership content, and personal insight to connect executives online with the audiences that matter most to their business.
We set and achieve actionable business goals for our clients using our proprietary Social Intelligence Optimization (SIO) to measure and optimize content performance:
We start with our proprietary diagnostic to understand current and desired future state for our clients. We work with executives and their marketing teams to understand objectives, thought leadership focus areas, core company values, and passion projects. We create the right strategy to impact the business and brand, as well as other social causes of importance to the executive.
Once we’ve defined our strategy, we develop a content plan that drives toward your objectives. We leverage available thought leadership content and insights, supplemented by robust research and original content development where needed. We ensure all content is authentic to each executive, and define the necessary approval process to satisfy executive and regulatory requirements.
Once content is developed, we manage social execution in collaboration with your marketing team. This includes content posting, community management, influencer engagement, targeted paid amplification and reporting. We establish key performance indicators (KPIs) aligned to company objectives during the first 3 months of working together and monitor progress on a monthly basis.
Find out what you need to be thinking about when launching an executive social media program
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