Companies spend millions creating humanized and authentic brands, but nothing is more human than a person. Potential clients and customers are more likely to engage with a person than a brand. Strong talent seeks strong leaders. Investors invest in management teams. Your top executives are the common thread.
Insightful and relatable thought leaders are the key to winning share of heart and share of mind online. Investing in executive influence is the next frontier to generate stronger social media returns for your business.
What We Do
Influential Executive uses a proprietary methodology to develop an authentic social media presence for company leaders that humanizes the brand and impacts the bottom line.
We apply our expert knowledge of executive social media strategy to a mix of company messages, thought leadership content, and personal insight to connect executives online with the audiences that matter most to their business.
OUR RESULTS FOR EXECUTIVES
95% higher engagement rate per post per follower than the comapny's content
329% increase in LinkedIn profile visits
526% increase in likes on Twitter
1257% increase in links on Twitter
Our Proprietary Advantage
We set and achieve actionable business goals for our clients using our proprietary Social Intelligence Optimization (SIO) to measure and optimize content performance:
Our Social Intelligence Optimization tool collects, categorizes and analyzes datasets to help us make thoughtful marketing decisions for each executive’s social media presence
These SIO findings drive our strategy and allow us to position our clients as credible thought leaders and set their profiles apart from the rest
Influential Executive Methodology
Diagnostic & Strategy
We work directly with executives and their marketing teams to understand objectives, thought leadership focus areas, core company values, and passion projects. We create the right strategy to impact the business and the brand.
Content Creation
We develop a content plan based on your objectives, leveraging thought leadership content, research and original content development. We ensure all content is authentic to each executive, and define the necessary approval process to satisfy executive and regulatory requirements.
Management & Analytics
We collaborate with marketing teams to manage execution, including posting, community management, influencer engagement, targeted paid amplification and reporting. We establish and monitor key performance indicators (KPIs) aligned with company objectives.
CASE STUDY
Establishing Influence in Wealth Mangement
Positioning the CEO of an investment management firm as an industry expert and thought leader