Why Do Executives Need To Be on Social Media?

Companies invest millions into humanizing their brands, but the best strategy for true authenticity is simple: your people. Clients and customers are more likely to engage with a person than a brand. Strong talent seeks influential leaders. Investors invest in management teams. Your top executives are the common thread. That’s why executive reputation management is crucial.

Stand Out From Your Competition With Executive Personal Branding

Influential Executive is a social media marketing agency that uses a proprietary methodology to develop an authentic social media presence for company leaders that humanizes the brand and impacts the bottom line.

We apply our expert knowledge of executive online presence management to a mix of company messages, thought leadership content, and personal insight to connect executives online with the audiences that matter most to their business.


95% higher engagement rate per post per follower than the company's content

329% increase in LinkedIn profile visits

526% increase in likes on Twitter
1257% increase
in link clicks on Twitter

Our Proprietary Advantage

We set and achieve actionable business goals for our clients using our proprietary Social Intelligence Optimization (SIO) to measure and optimize content performance.

Our Social Intelligence Optimization tool collects, categorizes and analyzes datasets to help us make thoughtful marketing decisions for each executive’s social media presence.

These SIO findings drive our executive marketing solutions and allow us to position our clients as credible thought leaders and set their profiles apart from the rest using social media business intelligence.

Influential Executive Methodology

Diagnostic & Strategy

We work directly with executives and their marketing teams to understand objectives, thought leadership focus areas, core company values, and passion projects. We create the right strategy to impact the business and the brand.

Content Creation

We develop a content plan based on your objectives, leveraging thought leadership content, research and original content development. We ensure all content is authentic to each executive, and define the necessary approval process to satisfy executive and regulatory requirements.

Management & Analytics

Our social media agency collaborates with marketing teams, managing execution posting, influencer engagement, targeted paid amplification and/or reporting. We establish and monitor key performance indicators (KPIs) aligned with company objectives.


Establishing Influence in Wealth Management

Positioning the CEO of an investment management firm as an industry expert and thought leader

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