What is #TeamTrees?   On October 25th, two YouTubers, Mark Rober and Jimmy Donaldson—better known by their channel name MrBeast—launched an initiative they call #TeamTrees. Each dollar donated means one tree will be planted with the goal of planting 20 million trees by 2020. The donations go directly to Arbor Day Foundation, who will be responsible for facilitating the planting. The trees will begin being planted globally at the start of 2020, with...

What Is Social Recruiting?    More job applicants than ever before are using online resources and social media in their job search. One study found that 79% of job seekers use social media to look for new opportunities. The majority of job searches these days are done online, so for businesses to effectively engage in social recruiting (also known as social hiring), a social presence is more important than ever before.  Social recruiting...

John Legere is not the type of executive that wears a suit and tie–at least, not unless it's magenta in color. The CEO of T-Mobile, one of the largest telecommunications companies in the U.S., is anything but your typical executive. He has cultivated 6.49 million followers on Twitter, over 75,000 followers on Instagram, and over 390,000 followers on Facebook.    John Legere is Mr. Magenta   If you do not recognize the name John...

Climate change is an important topic and it is no surprise that many are looking to leaders and businesses to act, given that large businesses have a sizable impact on the environment. In 2017, a report by the Carbon Disclosure Project found that just 100 companies are responsible for 71% of global greenhouse gas emissions. Of course, the type of industry can also affect the company’s carbon footprint. Last year,...

"The higher up you go in an organization, the less you actually know about how the organization *actually* runs. And the CEO is always the last to know." This type of candidness is what you can expect from Jason Fried, the co-founder and CEO of Basecamp. He is not one to mince words, whether it is in his articles about changing business culture, or his tweets criticizing the tech industry...

Known for growing his family’s wine business from $3M to $60M in just 5 years, Gary Vaynerchuck was named the top CEO in the digital marketing space in 2018 by Brand24. Now, Gary is the CEO of his own digital marketing and communications company Vayner Media, as well as sports agency Vayner Sports. Additionally, he is a “prolific angel investor and venture capitalist," investing in companies ranging from Facebook to...

By now we know that influential executives garner higher overall engagements on social media than the brands they work for. On top of that, though, they can also be used to convey a company’s corporate social responsibility in a more authentic light. Since becoming the CEO of Walmart 5 years ago, Doug McMillon’s social profile has become a platform to promote Walmart’s acts of social good, such as eliminating abuses through...

Yes, executives drive more engagement on average than their respective companies on social media, and yes, your company should absolutely be leveraging its leaders (maybe that leader is you!) to support marketing objectives. If you’re ready to take the plunge and launch an executive social media presence for yourself or the executives at your company, congratulations on the sound decision, and check out our introductory guidebook if you haven’t already!...

Profile pictures are crucial to an executive’s social media presence. Not only do they serve as a form of digital identification for a brand or person, but they also serve as an unspoken first impression. For influential executives such as Rihanna, a simple change in her profile picture recently symbolized a progression in her image and career. With over 70 million Instagram followers and 90 million followers on Twitter, Robyn...