Back in 2015, CEO.com published it’s 2015 Social CEO Report, which included a widely quoted statistic pertaining to executive social media. That statistic was the fact that only 39% of Fortune 500 CEOs were on any social media platform, and 61% weren’t on any at all! We’ve seen these numbers quoted as recently as this year, so we thought it was time for an update. Our team at Influential Executive...

If you’re wondering whether your target audience is on social media, the short answer is: yes. Whether you’re seeking new customers, looking to foster relationships with talent or fishing for investors, your target audience is using social media to make decisions, and a thoughtful executive social presence can do wonders when it comes to building credibility around your brand. In fact, a BRANDfog survey found that 73% of respondents indicated...

In August 2018, Salesforce CEO Marc Benioff made the decision to promote the company’s COO Keith Block to be its new co-CEO. Salesforce’s long-time founder was prompted to partner up with Block after taking a two-week-long digital detox last July. After this brief hiatus, Benioff told CNBC that experiencing such tranquility without his electronics made him realize one thing: he was too busy. With Block now helping Benioff run the...

In this special New Year’s edition of Influential Executive’s Front Page Execs, we’ll take a brief look together at the ups and downs of Musk’s Twitter presence over the course of 2018, which would eventually lead to this quasi-censorship on his social media....

While many other sources are, at this moment, recording Polman’s professional legacy, in this edition of Executive Spotlight by Influential Executive, we’ll take a closer look at the former CEO’s Twitter legacy....

Why Executives Need to be on Social Media Recent data is showing a compelling reason for CEOs and their teams to look at social media more seriously. Millennials lead the charge on this trend, but they are not the only ones looking to social media and the web to better understand the brands they buy from and the companies they work for - focusing on the leaders that represent them. Millennial Decisions...

One prominent participant in the Google walkouts conversation was Luis von Ahn, CEO and co-founder of language-learning app Duolingo. In this edition of Front Page Execs, Influential Executive will be examining what von Ahn did right, why he did it, and what he should have avoided when engaging in this conversation....

Our most recent research shows that executives and leaders clearly outperform brands in terms of engagement on LinkedIn, on the order of 3x. But to take advantage of this leg up on brands, executives need a strategic and thoughtful social presence that’s optimized for their audience. As we look to position leaders effectively on LinkedIn and other social platforms, it is critical to analyze and understand the various parameters that can...