This week, our article focuses on business mogul and philanthropist Bill Gates, and in particular the way he adapts his content according to the platform he is using. The co-founder of Microsoft is perhaps best known as one of the pioneers of the microcomputer revolution, and these days is chiefly known for his humanitarian work through the Bill and Melinda Gates Foundation. Gates is extremely active on social media, present...

On February 18th, 2020, Sandeep Mathrani begins his role as CEO of WeWork. He was previously the CEO at Brookfield Properties Retail, so his experience in the real estate industry has many hopeful that he can turn the struggling company around. While it appears Mathrani has accounts on both Twitter and LinkedIn, both profiles have not been updated in a long time. He has not tweeted since 2014 and his LinkedIn...

When executives join social media, one of the biggest decisions they face is selecting which social media platform(s) to join.The most popular apps for executives are LinkedIn, Facebook, Twitter, and Instagram. For executives who are not familiar with these platforms, a common mistake they make is thinking that all social media platforms are the same. However, as we have seen in our previous Executive Spotlight articles, successful executives on social...

Over the past week, one funny meme has gone viral across social media. With over 500,000 posts on Instagram alone, the origins of the meme came from an unlikely source–74-year-old country singer, Dolly Parton. Her original posts have received a lot of engagement so far. On Twitter, her post has almost 40,000 retweets and over 250,000 likes. Her post on Facebook has garnered almost 3,000 comments and over 14,000 shares,...

Mary Barra is the chairman and CEO of General Motors and with over 1.2 million followers on LinkedIn and over 48K followers on Twitter, it is clear that she is a well-connected executive. For many executives who act as a brand advocate on social media, one of their core strengths is maintaining consistency in their tone. In this article, we will take a closer look at how Barra’s social media...

In the wake of the devastating bushfires in Australia, many executives have stepped forward to donate to organizations providing relief efforts. Executives can use social media to draw attention to specific causes and inspire others to action, which we have seen in many of our previous articles. Individuals like Bernie Reifkind and Marc Benioff use social media to not only share their thoughts about social causes, but also to showcase...

GreenBiz is an online media company that looks at sustainability from a business and technological standpoint. The site recently released their list of 20 C-suite executives whom Greenbiz believes will be making an impact in terms of leading their company with an environmentally friendly mindset. ENGIE North America's CEO, Gwénaëlle Avice-Huet, made the list thanks to her work in moving the company away from the fossil fuel industry. She is...

Millennials are the tech-savvy generation that is quick to adopt new technology and platforms, and are eager to engage with others on social media. They expect a certain level of communication, especially when a brand has a social media account. This presents a unique opportunity for companies to engage with their audience. With many brand social accounts focusing more on promotional content, companies’ executives have the opportunity to engage with...

LinkedIn has released their list of the top 20 U.S. influencers on LinkedIn, which includes philanthropist Melinda Gates at #1, broadcaster Katie Couric at #10, and Wired's chief editor, Nicholas Thompson at #19. Coming in at #16 is Ed Bastian, who has had a long career at Delta Air Lines. He first joined the company in 1998 and has been serving as the CEO for the past three years. In this...

Ed Roshitsh, the CEO of Dude Solutions, typically raises money for veteran charities every year, but this year's approach had a more personal touch. He posted on LinkedIn saying he would hold a draw to randomly select five U.S. armed forces members serving overseas and personally pay for their plane tickets home for the holidays. Roshitsh's post went viral, gaining attention not just from other LinkedIn users, but from the...