We all know content is king, and as the backbone of any social media presence, it’s also the primary driver of social media success. An effective social media presence requires a steady cadence of thoughtful and objective-driven owned content tailored to your unique audience. Any content that fails to resonate will also fail to impact your bottom line. In part two of our two-part B2C versus B2B blog series, we’re...

It’s true: regardless of your industry, you and your company can benefit from an executive social media presence, potentially outperforming a branded presence by as much as 320%! Where your industry starts to matter, however, is in your approach. B2B companies and B2C companies have vastly different business models, and the social strategy and tactics employed for each must be customized for those differences. Regardless of which category you fall...

On April 15, 2019, the world watched with sadness as the Notre Dame Cathedral was engulfed in flames. People turned to social media for news updates as it happened, and then afterwards to form a community of support and discussion using the hashtag #NotreDameFire. In the midst of such an event, executives must carefully consider what to post on social media, if they decide to post anything at all, so...

Not all social platforms are equal, and while some platforms like LinkedIn are ideal for showcasing owned content in the form of articles, no platform is quite as well positioned for leaders to observe, join, and ultimately impact a wider narrative than Twitter. Twitter is a timely, trend-driven platform that is ideal for sharing newsworthy content and authentic perspectives. It can be leveraged not only to have a voice in...

Richard Branson says, “I don’t see any separation between work and play – it’s all just living, and I love sharing all of it,” and his LinkedIn profile clearly reflects that sentiment. Dr. Yes—as he is affectionately referred to at Virgin—is a self-proclaimed dyslexic thinker who loathes ties and believes in turning ideas into reality, as demonstrated time and again at Virgin. Branson’s professional LinkedIn profile effectively showcases each aspect...

When it comes to creating an effective social media presence for business leaders and executives, LinkedIn is a great place to start. Because the platform is best-positioned for professional networking, most executives will already have, or can easily build, a base network of personal and professional connections, creating a strong, credible foundation for ultimately attracting prospective talent, customers and investors. Like anything, though, a poorly managed social presence may be...

This month, influential executive Tim Cook, Apple CEO, made headlines once again when he briefly changed his name on his Twitter account. This is what it looked like: In this edition of Front Page Execs, we’ll take a look at the events leading up to the “Tim Apple” name change, as well as the ingenuity behind the move for this executive’s social media presence. On March 6, 2019, President Donald Trump mistakenly...

Back in 2015, CEO.com published its 2015 Social CEO Report, which included a widely quoted statistic pertaining to executive social media. That statistic was the fact that only 39% of Fortune 500 CEOs were on any social media platform, and 61% weren’t on any at all! We’ve seen these numbers quoted as recently as this year, so we thought it was time for an update. Our team at Influential Executive replicated...

If you’re wondering whether your target audience is on social media, the short answer is: yes. Whether you’re seeking new customers, looking to foster relationships with talent or fishing for investors, your target audience is using social media to make decisions, and a thoughtful executive social presence can do wonders when it comes to building credibility around your brand. In fact, a BRANDfog survey found that 73% of respondents indicated...

In August 2018, Salesforce CEO Marc Benioff made the decision to promote the company’s COO Keith Block to be its new co-CEO. Salesforce’s long-time founder was prompted to partner up with Block after taking a two-week-long digital detox last July. After this brief hiatus, Benioff told CNBC that experiencing such tranquility without his electronics made him realize one thing: he was too busy. With Block now helping Benioff run the...