10 Oct

Posted on October 10, 2024 in Guide

We often discuss the importance of thought leadership and why strategically positioning your CEO and other executives on social media can benefit your business in a number of ways, such as by building increased brand awareness and credibility. After choosing the right executive to build a social media presence for, and determining how many and which platforms to use, the next question is how often should your executive post on social media. As is often the case, it all comes down to what your primary objective is for your executive social media program. In this article, we explore three different social media posting frequencies — low, medium, and high — and share our insights into the benefits and potential challenges of each one.   Low-Frequency Posting (1-2 times per month) Starting with the lowest posting cadence are executives who post around 1 or 2 times a month....

27 Sep

Posted on September 27, 2024 in Guide

Over the years, executive social media has grown to become a key piece in a company’s digital marketing program. Positioning a CEO or other executive on social media can help drive business objectives, such as brand awareness and website traffic, while building credibility and strengthening ties to key stakeholders. That being said, it’s not always clear whether executive social media is the right move for your business. This guide will help you determine whether you should strategically leverage your executive’s online presence to help you achieve your marketing goals.   Does your company have an established social media presence? If you said yes… Then executive social media makes sense. If your company already has an active presence on platforms like LinkedIn, X (formerly Twitter), or Instagram, building out a social media program to position your CEO or other executive can be an excellent complementary piece...

16 Sep

Posted on September 16, 2024 in Executive Expertise

This year, we saw a new high for the number of Fortune 500 CEOs on social media. In case you missed it, check out our 2024 update in our article, How Many Fortune 500 CEOs Are On Social Media In 2024? The infographic below recaps some of the top findings from our recent research. Infographic: Fortune 500 CEOs 2024 Social Media Statistic     Key Takeaways For Executive Social Media Executive Social Media Takeaway #1: More Fortune 500 CEOs are on social media than ever before. While the percentage hasn’t drastically changed since 2023 (74% in 2024 versus 73% in 2023), we did see a new high for the number of CEOs on at least one social media channel. Although the increase might seem modest, it’s reflective of the continuous adoption of social media among senior leaders. There’s a growing recognition of social media’s role in positioning...

30 Aug

Posted on August 30, 2024 in Executive Expertise

The technology industry is vast, encompassing sectors such as software development and hardware manufacturing to recent hot topics like artificial intelligence, smart cities, and more. At times, there may even be crossovers between other major industries, such as fintech and medtech. In the article below, we explore the unique social media landscape for technology CEOs and executives, including key policies to consider and ideas to effectively engage their audience online.   Tech Industry Policies and Regulations In any innovative industry — such as technology — things move forward at breakneck speed. New tools, platforms, and processes all contribute to an ever-changing environment. What doesn’t move at a similar pace is government regulations and we certainly see that over the past few years with generative AI. That being said, while governments around the world continue to develop their own set of policies, there are existing...

16 Aug

Posted on August 16, 2024 in Top Execs

On this year’s Fortune 500 list, 52 of the CEOs were women. Below, we highlight three who are using their social media profiles strategically to build their executive presence and company brand.   CVS Health CEO: Karen Lynch While Karen Lynch does have a profile on X (formerly Twitter), she’s more active on LinkedIn, where she has a verified account and was selected as a Top Voice. Boasting almost 300,000 followers, she’s not only active in sharing engaging content, but she also has a highly optimized profile page. The image above shows how Karen has made excellent use of the Featured section, an area on a LinkedIn profile that highlights selected posts. Our Influential Executive tip! We recommend all content creators on LinkedIn make use of a Featured section, but how do you know which posts to highlight? Here are some suggestions: Posts that are...

02 Aug

Posted on August 2, 2024 in Executive Expertise

By now, many of you may have seen how some LinkedIn posts look a bit different than what you’re used to. But what changed on LinkedIn — and why? And for executives or marketers managing their company executive’s personal social media accounts, how will this update impact your content moving forward?   How and Why Did LinkedIn Change Its Organic Post Preview? First, let’s discuss what the change was. Previously, when you shared a link in a post, it looked like this in a social media feed: After LinkedIn’s update, organic posts now look like this: The section you see in gray below the post text — the “autopopulated link card” or “link preview” — is now much smaller. The image has been scaled down significantly and is on the left side of the article title. While organic posts shared in your LinkedIn feed may look like...

19 Jul

Posted on July 19, 2024 in Executive Expertise

The professional services (PS) industry is broad, ranging from legal and accounting to IT and consulting. In this article, we share some of the common social media policies to look out for and content ideas that PS executives can post online.   Professional Services Policies and Regulations While some executives in the PS industries don’t need to contend with the strict compliance requirements like executives in the financial or healthcare spaces, there are still a variety of key regulations and policies that executives should be aware of when using social media for strategic business purposes. Some of the important policies and regulations, as well as major governing bodies, in the professional services industry include: The California Consumer Privacy Act (CCPA) The American Institute of Certified Public Accountants (AICPA) Code of Professional Conduct American Bar Association (ABA) Securities and Exchange Commission (SEC) Federal Trade Commission...

05 Jul

Posted on July 5, 2024 in Executive Expertise

Hot off the heels of the new Fortune 500 list for 2024, we’re back with another article recapping our executive social media analysis! For all 500 companies on the list, we looked into whether their CEO was on social media. Here are the top findings from our research!   Executive Social Media Trend Among Fortune 500 CEOs   74% of CEOs on the 2024 Fortune 500 list are on at least one social media platform. Almost three quarters of Fortune 500 CEOs are on at least one social media platform. This is a slight increase over last year’s figure of 73%. We believe this mid-70s range could represent a peak, with expectations of minimal fluctuations in the coming years.  Part of this is due to the nature of the Fortune 500 list. Consider the companies that typically make the list year after year — Walmart, Amazon, Berkshire...

21 Jun

Posted on June 21, 2024 in Executive Expertise

For those who have been following along, congratulations — we've reached the final part of our series! If you're catching up, check out part 1 where we cover the passionate/enthusiastic, authoritative/informative, and edgy/provocative executive personas, and part 2 where we discuss executives with the curious/inspiring, friendly/casual, and serious/trustworthy personas. Below, learn about the conservative/formal, humorous/cheerful, approachable/caring, and daring/grandiose executive personas you’ll come across on social media. Keep reading to the end where we share our expert tips on how to establish your executive social media presence.   Conservative and Formal This tone is often used by executives who want to use their social media presence primarily to support business objectives—and have absolutely no interest in sharing anything personal online. This persona often overlaps with the serious/trustworthy and authoritative/informative personas. These executives rarely (if ever) share content that may be considered controversial, preferring to share...

07 Jun

Posted on June 7, 2024 in Executive Expertise

Executive personas play a large role in how their social media content is perceived. Several different factors contribute to the overall "persona," ranging from the executive's own personality, the content they want to share, and the business objectives they want to achieve with their social media presence. In our mini-series, we cover some of the most common executive personas you may come across on social media. If you're just joining us, check out part 1 in our series where we share our insights on executives with the passionate/enthusiastic, authoritative/informative, and edgy/provocative personas. Keep reading below to learn about the curious/inspiring, friendly/casual, and serious/trustworthy personas!   Curious and Inspiring The first persona we'll discuss is the executive who is curious and inspiring. Executives in industries that experience a lot of innovation and change often portray this tone, which overlaps with the daring/grandiose tone that will be...