THE RESEARCH IS CLEAR — EXECUTIVE SOCIAL MEDIA DRIVES MORE ENGAGEMENT FOR THE BRAND OVERALL.
Studies show that customers, talent, investors and partners prefer engaging with executive social media rather than a brand account. We bring over a decade of social media and digital presence experience to the table, creating targeted social media programs for executives on behalf of their brand.
Our team can provide end-to-end management for executives who don’t have the support of a marketing team, or marketing teams that don’t have the resources or expertise to manage their executives’ presence. This includes executive brand strategy and execution, ongoing optimization, and analytics.
Our packages are flexible and tailored to work with in-house marketing teams or executives who prefer a more hands-on approach with their social media. We work collaboratively with executives and teams to build data-driven strategies, content that drives real engagement, and fulfill your business goals efficiently.
We work one-on-one with executives who are looking to handle their own online presence management, but don’t know where to start and don’t have the time to produce content. We provide our deep expertise to advise on strategy and create social or blog content catered to your industry, interests, and voice.
When developing our social media management packages and strategies, we don’t rely on guessing when it comes to what works and what doesn’t. That’s why we looked beyond the analytical software the current market offers and created our own in-house tool from the ground up. Our proprietary Social Intelligence Optimization (SIO) technology provides data-driven clarity when it comes to analyzing performance patterns and trends.
Our SIO tool collects, categorizes, and analyzes datasets to help make thoughtful marketing decisions for each executive’s social media presence. Thanks to this in-depth data, we are able to set and achieve actionable business goals for our clients by developing a custom social media strategy.
We get it. Your marketing team wants to position your executives on social, but while you may have the time and in-house resources, the biggest problem is you and your team don’t know where to start. After all, social media for an executive is much different than marketing a brand. That’s where our personal branding experts come in. We offer in-depth social media training catered to marketing teams who are ready to launch their own executive social media initiatives. We provide executive social best practices, one-on-one time with our experts to answer your questions, and can even advise on a strategy for your executives and your brand.
We’ve also worked with entrepreneurs or executives of small companies or startups who either don’t have the resources of a marketing department or simply want to manage their social presence themselves. With our social media management packages and training for executives, we provide guidance on how to grow your network and audience organically, in addition to how to develop best practice content that will resonate with your audience. By positioning an executive as a thought leader within their industry, we are able to extend their social reach and build a strong foundation for future growth.