We work to understand the executive and their personal brand, audience, and goals.
We develop a strategy through channel selection, content mix, campaigns & KPIs.
We create and deploy branded copy and graphics using platform best practices.
We provide reporting on performance, identifying trends to inform future strategy and content.
We constantly make adjustments based on performance findings to achieve the greatest ROI.
When developing our social media management packages and strategies, we don’t rely on guessing when it comes to what works and what doesn’t. That’s why we looked beyond the analytical software the current market offers and created our own in-house tool from the ground up. Our proprietary Social Intelligence Optimization (SIO) technology provides data-driven clarity when it comes to analyzing performance patterns and trends.
Our SIO tool collects, categorizes, and analyzes datasets to help make thoughtful marketing decisions for each executive’s social media presence. Thanks to this in-depth data, we are able to set and achieve actionable business goals for our clients by developing a custom social media strategy.
Executive Social Media Management
The research is clear — executive social media drives more engagement.
Customers, talent, investors, and partners prefer engaging with executive social media accounts over brand accounts.
We bring over a decade of social media and digital presence experience to the table, creating targeted social media programs for executives on behalf of their brand.
Executive Content Creation
Development of both short and long-form content by our in-house team, all carefully curated to your industry, interests, and voice, including:
Whiteglove Management
End-to-End Social Media Management for Executives
Collaborative Management
Collaborative approach with teams and executives to build strategies and content that drive engagement and fulfill business goals