Author: Elissa Liu

Many executives, particularly those in business-to-business (B2B) industries like consulting, architecture, engineering, law, financial services and technology, have a common goal with their digital presence: to become a credible thought leader in their industry and an inspiration to prospective talent. As we mentioned in a...

In 2018, most brands have a social media presence. They invest many hours and dollars into developing a steady cadence of high-quality content that aligns with their brand voice and objectives, and that is optimized for each social channel. On a day-to-day basis, these brands...