The Challenge
The world’s largest online marketplace for plant-based foods was set to go public. To support the launch, their team wanted to establish a stronger, more strategic social media presence for its CEO and co-founder.
Understanding that he’s targeting a digital-savvy audience of potential customers, brand partners, and investors, he wanted to present the right persona that aligns with his company’s brand and values. At the same time, the executive was looking to establish himself as a thought leader within the industry, expand his network, and share engaging content.
The Action
To address his different goals and appeal to the executive’s diverse target audiences, our team developed a cohesive strategy that spanned B2B and B2C demographics.
To ensure that his messaging reached these two important groups, our social media program encompassed two key platforms — LinkedIn and Twitter — with both ongoing short and long-form content creation.
By developing key topic areas and mapping specific percentages to each one, we developed relevant messaging for each target audience.
- Branded content: shared how his online platform helps partner brands.
- Thought leadership content: highlighted his deep expertise in the industry and company milestones that appealed to potential investors.
Our team enhanced his profile through a full audit, optimizing several often overlooked areas that impact key metrics, such as profile visits and search appearances.
Compared to LinkedIn, the executive’s Twitter profile was updated less frequently but consistently to ensure relevant content continually reached his Twitter audience.
Our follower growth activities on this platform led to a 505% increase in followers over the course of the program.
The Action
- Strategized and activated the Guardians of the Network campaign concept, aiming to shed light on the staff who help keep clients safe from cyber attacks
- Organized and executed an office photoshoot to capture behind-the-scenes snapshots of the Stealthwatch staff
- Interviewed and crafted unique profiles for each employee to be featured on the Guardians of the Network landing page
- Generated engaging social content across Twitter, LinkedIn and Facebook to promote the campaign
The Results
631%
Increased average LinkedIn post impressions by 631%
Increased Twitter post likes by almost 10X
60%
Increased followers on LinkedIn by 60%
Thought Leadership in the Age of Social Media
A Guide to Successfully Building Executive Social Presence
While the benefit of a strong corporate social presence is indisputable, recent research shows that we should be shining a spotlight on the leaders behind those brands as well.
Getting your leadership team started on social media can feel like a daunting task with a myriad of unique risks and challenges, but this whitepaper provides practical advice and can serve as your playbook to get started.
Thought Leadership in the Age of Social Media
A Guide to Successfully Building Executive Social Presence
While the benefit of a strong corporate social presence is indisputable, recent research shows that we should be shining a spotlight on the leaders behind those brands as well.
Getting your leadership team started on social media can feel like a daunting task with a myriad of unique risks and challenges, but this whitepaper provides practical advice and can serve as your playbook to get started.
Error: Contact form not found.