The Challenge
A C-suite executive of a multi-billion dollar company in the telecom space wanted to use his LinkedIn platform to promote different initiatives his company was engaged in. As someone who is deeply passionate about bridging the digital divide and improving sustainability, he wanted his content to authentically embody his company’s values and mission statement. Understanding that telecom companies don’t always have the best reputation among customers, he wanted to use his online presence to improve the company’s image.
The Action
The executive and his team wanted to strengthen the company’s reputation and make more customers and stakeholders aware of who they are, both in terms of their service offerings and their values.
To deliver the executive’s message about how his company is addressing the digital divide, we:
- Told the story of the people and technology behind the services
- Focused on stories about human connection, innovation, and accessibility
After the executive assumed a new leadership position, we reframed the initial LinkedIn social media strategy. We diversified the content topics to include divisions in the company that he previously didn’t speak about.
Our team coordinated closely with this executive’s team to ensure that relevant content was published and that critical press releases were shared in a timely manner.
The Results
229
Increase in impressions
175
Increase in engagements
65
Increase in followers