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article banner featuring a man talking on the phone and article title "Choosing The Right Executive For Social Media"
03 Feb

Choosing The Right Executive For Social Media

When it comes to leadership positioning, it’s not just a CEO that should use social media strategically. What about other key executives, like the company’s CMO, CHRO, or even sales leaders? Marketers must keep in mind that depending on their business objectives, certain messaging may resonate more strongly when it’s delivered by someone other than the CEO....

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