How Millennials View Execs on Social Media

Millennials are the tech-savvy generation that is quick to adopt new technology and platforms, and are eager to engage with others on social media. They expect a certain level of communication, especially when a brand has a social media account. This presents a unique opportunity for companies to engage with their audience. With many brand social accounts focusing more on promotional content, companies’ executives have the opportunity to engage with the consumer base in a different, more personal way. Now, more than ever before, executives are taking advantage of this opportunity and are getting on social media themselves to engage with the general public. In this article, we will look at how millennials view executives on social media and what this generation expects to see from them, as well as how executives can capitalize on these findings to improve their social...