What are the risks of having an executive on social media? Are there potential pitfalls that you and your team may be rushing into unknowingly? The answer is yes, but in this blog post, we'll show you how to prevent them....
Why Executives Need to be on Social Media Social media for executives — it truly impacts the bottom line. Recent data is showing a compelling reason for CEOs and their teams to look at social media more seriously. Millennials lead the charge on this trend, but they are not the only ones looking to social media and the web to better understand the brands they buy from and the companies they work for - focusing on the leaders that represent them. "Consumers are looking to social media and the web to better understand the brands they buy from and the companies they work for - focusing on the leaders that represent them." Millennial Decisions are Fueled by Online Research Millennials are now a key part of the workforce, meaning that they are both potential talent and potential customers for your brand. These millennials often...
Can leaders and executives naturally achieve much higher engagement rates on LinkedIn than the brands and companies they work for? We’ve seen third-party reports and articles on this subject over the last year or so, but we set out to prove it ourselves with data. We also wanted to better understand the variety of factors driving higher social media engagement rates for top-performing leaders on LinkedIn. Our Social Media Engagement Research We looked at more than one thousand profiles on LinkedIn, focusing on executives, leaders and brands, and created 3 tiers (low, medium, and high) based on the size of their respective followings. We defined the low tier as under 10,000 followers, the medium tier as between 10,000 and 50,000 followers, and the high tier as more than 50,000 followers. We then examined the rate of social media engagement, defined as likes and...