12 Apr

In a previous article, How Executives Can Use Video on Social Media, we shared why videos can be an important tool for executives. Based on our own executive clients, we find that those who share videos featuring themselves speaking about industry topics consistently outperform executives who do not create videos. Creating videos for executive social media is more straightforward and easier than you think. So, why are many executives still hesitant to appear in front of the camera? Keep reading to learn about the top five myths about videos that are holding executives back from achieving more engagement with their social media content, strengthening their thought leadership, and driving toward their business goals.   Myth #1: Videos Have To Be Highly Polished and “Professional” There's a misconception that videos shared on an executive’s social media page need to be professionally produced with high production value (and...

14:06 / Guide
01 Feb

The growing momentum of executive social media means LinkedIn’s thought leader ads are a useful addition to the platform. This feature allows marketers to sponsor or “boost” organic posts from their employees, such as their CEO or other executives. A complementary piece to your overall digital marketing program, LinkedIn’s thought leader ads can help drive brand awareness, build credibility, and strategically position your executives on LinkedIn. In this article, we share our tips on how to craft the perfect LinkedIn post to sponsor as a thought leader ad!   Before You Start, Identify Your Goal! The first thing marketers should keep in mind is that you don’t want to sponsor just any post from your executive. If you’re investing in thought leader ads, start with a goal in mind. Thought leader ads take an organic post and push it out to your target audience...

16:16 / Guide
11 May

One of the most common reasons why marketers haven’t been able to strategically position their company’s executive online is because the executive is often busy with other responsibilities. An executive social media presence has become an integral part of a company’s digital marketing strategy, so this roadblock can be a significant challenge to overcome. However, there are ways to launch an effective social media presence for executives that are short on time. Read our tips below based on our own experience working with busy exec clients!   1. Create Social Media Content in Batches One way to help relieve the burden on executives is to create social media content in larger batches. For example: Draft up multiple posts for them to review at one time, rather than sending out one post to review at a time. If developing videos is a part of your...

12:07 / Guide
02 Sep

The number of CEOs who have a social media account has increased significantly over the past two years. Having an online presence has become more critical than ever, particularly because of the record-high usage on mobile apps since the pandemic. How have America’s most influential executives evolved their online presence in that time? Our team at Influential Executive used the CEOs of companies on the 2022 Fortune 500 list as a sample and researched each and every one of them to find their public profiles on LinkedIn, Twitter, Instagram, and Facebook. Our research found that as of August 2022, 70% of Fortune 500 CEOs have a profile on at least one social media platform. ...

16:31 / Articles
21 Jul

As an executive, being on social media has become an essential strategy for personal branding. Personal branding is beneficial for building trust with customers and improving your image. However, receiving engagement and followers can sometimes be difficult as social media trends evolve quickly. We explain four ways executives can grow their social media presence — which can sometimes even lead to them trending in the news. Keep reading for tips on how to increase your executive's engagement. ...

20:48 / Articles
22 Jan

Social media is a powerful tool. When used correctly, it can help CEOs connect with their audience, build their personal brand, and help their company reach its business goals. However, social media is a public platform, and sometimes an executive's message may be misconstrued by the general public, or a spur of the moment Tweet might hurt their company. That being said, the benefits of having your company's leadership team on social media far outweigh the risks. To learn more, take a look at Managing the Risks of Executive Social Media Presence, an article written by our CEO, Elissa Liu. In this article, we look at three different topics that CEOs will want to be careful talking about on social media. We also look at examples of how social media posts have hurt brands in the past, and offer tips on how to...

17:53 / Guide
21 Dec

In our recent series about the top retail executives you should be following on social media, we looked at ways they use online platforms to help build their personal brand while achieving their business objectives. Establishing a brand presence on social media is second nature to most digital marketers, but what about helping their company's executives establish their own profile? One of the first steps is understanding which social media platform would be the best fit for your executives. In this article, we look at some of the most popular social media platforms and what makes them stand out. By the end of this article, marketers should have a clearer picture of which social media platforms to position their executives on.  Before we get started, don't forget to download our free step-by-step guide on how to get your company's executives on social...

18:02 / Guide
27 Nov

Every year, we see an increasing number of Fortune 500 CEOs using social media. In our blog series, Executive Spotlight, we have looked at how different executives use social media to achieve their goals. If the ultimate objective of an executive's online presence is to achieve specific company goals, where does their own personal content fit into the mix? The answer lies in understanding key metrics and knowing how to balance promotional social media content (i.e. content related to the company) and personal content (i.e. content related to or created by the executive).   Digital Marketing Metrics For executives who use their online presence to help their brand achieve specific goals—such as generating leads or improving brand awareness—understanding digital marketing metrics is important. After all, we want to determine which content is making the most impact in terms of driving toward these goals. One...

21:27 / CEO Insights by Elissa Liu
13 Nov

Social media hashtags are a ubiquitous feature found on many apps. From Instagram to LinkedIn, it's hard to scroll through any feed without seeing other users and brands adding hashtags to their content. For executives with a social media account, it's important to use hashtags both correctly and strategically. Posting consistently on social media is one aspect of a strong online presence, but making sure a CEO's content reaches as many users as possible is another challenge. In this article, we look at three different hashtag groups—popular hashtags, niche hashtags, and branded hashtags—and why an executive would want to use one over the other. Keep reading to the end where our marketing experts provide tips on how to optimize your social media content.   Learn about the pros and cons of three social media hashtag types   Popular hashtags Niche hashtags Branded hashtags Our Expert...

16:15 / Guide