16 Jan

Whether you’re a marketer looking to strategically position your company’s executive on social media, or you’re an executive looking to enhance your digital presence in order to achieve business objectives, it’s important to understand the changing digital landscapes and trends that shape online content. Check out these five executive social media trends for 2025!   Trend #1: LinkedIn Dominance Continues — And It’s Not Slowing Anytime Soon Last year, our research of the Fortune 500 list showed how, of the CEOs on social media, 98% were on LinkedIn. LinkedIn remains the premier platform for CEOs and business leaders and we don’t expect to see that change in 2025. If anything, we anticipate executives currently using other platforms to switch to or include LinkedIn among the social media platforms they already use. There’s more to this platform than professional networking. LinkedIn’s many features are perfect for...

18:50 / Executive Expertise
12 Apr

In a previous article, How Executives Can Use Video on Social Media, we shared why videos can be an important tool for executives. Based on our own executive clients, we find that those who share videos featuring themselves speaking about industry topics consistently outperform executives who do not create videos. Creating videos for executive social media is more straightforward and easier than you think. So, why are many executives still hesitant to appear in front of the camera? Keep reading to learn about the top five myths about videos that are holding executives back from achieving more engagement with their social media content, strengthening their thought leadership, and driving toward their business goals.   Myth #1: Videos Have To Be Highly Polished and “Professional” There's a misconception that videos shared on an executive’s social media page need to be professionally produced with high production value (and...

14:06 / Guide