The Impact of Executive Social Media Engagement on Workplace Culture

There are many topics that CEOs and other executives can share on social media, yet the one that typically draws the most engagement revolves around company culture. Some business leaders may consider these types of posts to be “fluffy” and unimportant. Yes, they can be “fluffy,” but they also contribute to an executive’s overall social media content mix and have a significant strategic purpose. These types of posts may not directly tie into a CEO’s thought leadership strategy, but they have a major impact both on how your company’s executive is viewed by others and can even influence how the general public views your company. In this article, we share our tips on the types of work culture-related content that your company’s executive may want to share online and why it matters.   1. Reiterating Company Values and Culture As the public face of the...