09 Jan The Executive Social Media Toolkit for 2025

For many marketers, this will be the year they finally launch a strategic social media program for their C-suite leader.

Before you do, we’ve compiled a handy list of resources below for every stage of your journey, from start to finish, and beyond!

Resources to Help Understand Executive Social Media

Let’s start at the very beginning. Whether you’re unsure if executive social media is right for you, or you need some additional help fine-tuning your strategy before you truly start, we’ve got you covered.

Check out these resources to learn about the different aspects of what goes into a successful social media presence for your CEO and executive team.

The Rise of C-Suite Activity on LinkedIn: What it Means for Your Brand 

Did you know that the number of U.S. C-suite executives on LinkedIn has increased by 35% over the past five years?

Why are more C-suite executives using LinkedIn, and how can marketers strategically position their leaders on key digital channels? Together with brand marketing, executive social media can amplify company messaging further, while potentially reducing ROI as well.

Does Your Digital Marketing Program Need Executive Social Media?

Before you even think about launching an executive social media program, step back and ask yourself if you need one in the first place. Strategically positioning your executive on social media can reap many benefits for your business, yet it does require additional digital marketing strategies to be in place already.

As we often tell our clients, executive social media is an excellent complementary piece to their existing digital marketing program. In this guide, we ask a series of “yes/no” questions that you can easily use to determine whether an executive marketing program is right for you. It might be the case that you don’t need to position your CEO on social media right now, but it’s something to consider in a year’s time.

Company Branding Versus Personal Branding 

What makes marketing a brand different from marketing your company’s executive? As digital marketing strategies evolve over the years, executive social media (personal branding) has become a key strategy for many marketers. In this article, we outline why executives need a strong personal branding strategy and some challenges marketers must be aware of.

Is Facebook Relevant for Executive Social Media? 

In our study, we found that 98% of the Fortune 500 CEOs on social media were on LinkedIn. While LinkedIn is the clear winner compared to other platforms like Instagram and X (formerly Twitter), that’s not to say that it’s the only social media platform viable for an executive marketing program. In this article, learn why Facebook may still be relevant for some CEOs and business leaders. We share the types of executives who can use this channel effectively and tips on the content formats that can engage a Facebook audience.

Here are some additional tips to help you get started:

Think about which business leader you want to position on social media. While many marketers will immediately think of their company’s CEO, they might not be the best choice depending on the goal of the executive social media program. We’ve worked with a variety of leaders, ranging from CEOs and CMOs to Heads of Sales and Directors.

Need more support? Book a consultation with one of our marketing specialists. Through a one-to-one interview, we can help you determine whether you need an executive social media program, the best social media platforms to choose from, and strategize on how to help marketers reach their brand objectives.

Resources for Starting Your Executive Social Media Program

Creating A Social Media Presence For Busy Executives

For marketers looking to establish their CEO or executive on social media, one of the most common roadblocks they’ll face is the fact that their leader has no time. After working with a range of business leaders — ranging from those who were extremely hands-on and proactive to those who prefer a smaller role in their executive social media program — we can confidently say we understand this challenge! Read this article to get our three tips on how to work with executives who are too busy for social media.

How Often Should Executives Post on Social Media?

Start small or go all in? After choosing the right executive to build a social media presence for, along with the channels you want to use, one of the next questions you’ll think about is how often an executive should be posting on social media. In this guide, learn about the benefits and challenges of low-, medium-, and high-frequency posting.

What Executive Persona Are You?

In this three-part series, get our perspectives on what makes a business leader stand out most on social media: their personality! From passionate and enthusiastic executives to those with a more authoritative and informative tone, we break down each persona and share examples of real-life executives who embody these traits.

5 Myths About Creating Videos For Social Media 

Video is a top format on social media, but for many executives and their marketing teams, the idea of creating videos can be daunting. There are many myths associated with creating social media videos, and we’re here to debunk them!

Here’s a quick spoiler: videos don’t need to be “professionally” shot in order to be shared on social media. If you have a smartphone, you’re already set!

Here are some additional tips to help you get started:

Align the executive social media strategy with business goals. Are you looking to increase website traffic, generate leads, increase brand awareness, improve brand sentiment, or something else? As you create your executive social media plan, consider how it aligns or complements your existing digital marketing program. Are you looking to have your business leader contribute to the same goals or drive toward different objectives?

As you develop your executive social media strategy, think of all the key players. What if your business leader is a “hands-off” type who understands the benefits of being positioned on social media but would rather have their team handle it? If you lack the internal capabilities to handle strategy development, execution, management, research, and content creation, consider partnering with an external executive social media marketing agency that can support you where needed.

Resources to Amplify Your Executive Social Media Program

So you have an established online presence for your business leader…what’s next? It’s important to keep the positive momentum going. Check out these resources for more insights.

How to Enhance an Active Executive’s Social Media Strategy 

Some executives already have an established social media presence that they’ve been managing on their own. How can marketers elevate that presence into something more strategic and goal-oriented? In this guide, we share tips on how to understand your executive’s tone of voice, build a shared social media calendar, and ways to add strategic value to your executive’s social media content.

How Podcasts Help CEOs Build Influence and Visibility

Do you listen to podcasts? With over 70 million listeners in the U.S. alone, podcasts are a popular format to tap into insightful conversations and learn about interesting topics. Executives can leverage podcast guest speaking opportunities to share their expertise, build credibility, and expand their audience. In this article, learn about the many benefits of appearing on a podcast and get our tips and tricks on how to maximize podcasting opportunities.

Craft The Perfect LinkedIn Post For Thought Leader Ads

Here’s something for executives on LinkedIn. After your social media program has been up and running for some time, take it to the next level with LinkedIn’s thought leader ads. This feature allows marketers to sponsor or “boost” organic posts, amplifying their reach and visibility. But before you start, we highly recommend checking out this article because we share five tips on how to create compelling thought leader ad content.

Are You Due For A Social Media “Makeover”? 

For executive social media programs that have been running for a longer period of time, sometimes a refresh is in order. We share three ways to give your social media profile a makeover on LinkedIn, including one tip that may not be as common: experimenting with text formatting.

Here are some additional tips to help you get started:

Set a schedule to check in on social media performance. At Influential Executive, we create frequent performance reports for our executive clients, measuring profile- and post-level performance on a monthly, bi-monthly, or quarterly basis. In order to maximize ROI, generate engaging content, and ensure that the executive social media program is successful, it’s critical to understand how the content is performing against business goals.

Could the program be expanded? After launching your first executive social media program, marketers may want to think about other individuals who can be positioned online as well. Our team has worked with many companies that leveraged our expertise to position two or more leaders on platforms like LinkedIn. With more company executives on social media, marketers can diversify their marketing efforts and strategy, ensuring more goal-oriented content is being shared with stakeholders.

Launch Your Executive Social Media Program in 2025!

Looking for even more resources? Check out our downloadables page to get top insights from our executive social media marketing team. From learning how to start a social media presence in just seven steps to how CEO thought leadership can be a form of influencer marketing, these handy guides will help create a strong foundation for your marketing program.

In this article, we included some of our top articles for marketers looking to launch an executive social media program, but we have plenty more. Click the button below to check out our full blog featuring more guides, research, and more!

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