On social media, founder and CEO of Rakuten Group INC, Hiroshi Mikitani, portrays himself as a relatable person. However, on top of just being relatable, he demonstrates authenticity. He mainly detaches himself from professionalism and his role as a CEO on his personal Instagram, but in a professional setting such as LinkedIn, he uses the platform to showcase company values and humanitarianism. ...
Social media has been a critical platform for businesses to connect with consumers and market their products or services, particularly in 2020 during a worldwide pandemic. All industries have been forced to explore the power of social networking sites to increase their reach and grow their businesses. However, one industry that has had to rely even more heavily than most on social media during the pandemic has been the healthcare industry. Many healthcare experts who are active on social media use their accounts to provide consumers with accurate information about their services, medicines, and new technologies in the healthcare field. They also engage with other healthcare professionals to stay up to date on all the latest trends and continuously learn from other experts in the science and health fields. Three such healthcare professionals that we have determined to be worth following are...
In today’s Executive Spotlight, we analyze Bumble CEO–Whitney Wolfe Herd's–Twitter profile to see how she has translated her ideologies to her social media....