fbpx

Ryan Holmes is a Canadian computer programmer and internet entrepreneur, and best known as the founder and CEO of Hootsuite, a social media management tool for businesses. As an internet entrepreneur who helped create one of the most successful scheduling tools, he is obviously familiar with social media platforms. Continue reading as we examine how Holmes masters the use of LinkedIn, Instagram, and Twitter in very different ways to share both professional and personal content. ...

On social media, founder and CEO of Rakuten Group INC, Hiroshi Mikitani, portrays himself as a relatable person. However, on top of just being relatable, he demonstrates authenticity. He mainly detaches himself from professionalism and his role as a CEO on his personal Instagram, but in a professional setting such as LinkedIn, he uses the platform to showcase company values and humanitarianism. ...

With a degree in aerospace engineering and her previous work at NASA, Aisha Bowe took her passion for science and founded STEMBoard, a company that provides cost-effective engineering and IT services. By analyzing her Instagram and LinkedIn presence, it's clear that Bowe understands both platforms’ strengths and weaknesses and has successfully created content that is most effective on each one. Keep reading to learn more tips on how executives can use these platforms to build their own social media strategy.   Using a Structured Instagram Layout What makes Instagram different from other social media platforms is its heavy reliance on visual content, whether it's an image or a video. When browsing through a user's feed, you will see the images first, rather than the post's copy. Here is a look at Bowe's Instagram layout: What makes her online presence stand out from other executives...

In today’s Executive Spotlight, we analyze how James Caan, the CEO of private equity firm, Hamilton Bradshaw, uses a diverse array of content types and repurposes posts across his Twitter and LinkedIn social media profiles. These practices help establish him as an executive with a strong online presence. ...