The founder and CEO of Box Inc, Aaron Levie, is an innovative leader in the tech world — and online. On Twitter, Levie is a conversation starter and uses his platform to share his thoughts, opinions, and advice on software, technology, and crypto. He effectively uses his social media platform to authentically engage with his followers. Keep reading for our analysis of Levie’s online presence.    An Engaged Conversation Starter on Twitter On Twitter, Aaron Levie has a large audience with over 2.4 million followers. He has gained a large following by sharing his opinions, experiences, and even some jokes every now and then. Levie is a conversation starter and isn’t afraid to share his opinion and openly engage with other users. It's clear that he views this platform as a space to share his insights and interact with his followers and other...

Brian Chesky is the co-founder and CEO of Airbnb, an online marketplace where users can list or rent homes for travel purposes. On social media, Chesky has positioned himself as a compassionate and effective leader. He shares his business expertise, personal interests, and shows his support for his company.  Continue reading as we analyze Chesky’s Instagram and Twitter content to show how executives can create an effective social media presence by being business-oriented on Twitter and more casual on Instagram.    A Strong Leader on Twitter Chesky is very active on Twitter and this shows in the number of followers he has on this platform with over 481,000. On Twitter, he has positioned himself well as a thought leader in his industry by showcasing his leadership skills and sharing relevant company content. This type of positive first impression is extremely valuable and is what...

Chief Executive Chair at Ann Summers and Knickerbox, Jacqueline Gold CBE is considered by many to be one of the most inspiring and successful executive women in the UK. In 1981, Gold wanted women to be able to purchase lingerie and sex toys in a high class environment. By 1987, Gold was appointed CEO of Ann Summers and turned a sex shop run by men into a multi-millon pound business run by women, for women.  On social media, Gold has created a women-centric and business-centric community by advocating for women’s autonomy and sharing her business advice throughout her content. Gold uses a comprehensive strategy across Instagram, LinkedIn, and Twitter. In this article, we will be looking at how effective Gold’s influential presence is on Instagram in particular.    Authenticity and Inspiration on Instagram At the time of this article’s publication, Jacqueline Gold’s Instagram...

Ryan Holmes is a Canadian computer programmer and internet entrepreneur, and best known as the founder and CEO of Hootsuite, a social media management tool for businesses. As an internet entrepreneur who helped create one of the most successful scheduling tools, he is obviously familiar with social media platforms. Continue reading as we examine how Holmes masters the use of LinkedIn, Instagram, and Twitter in very different ways to share both professional and personal content. ...

On social media, founder and CEO of Rakuten Group INC, Hiroshi Mikitani, portrays himself as a relatable person. However, on top of just being relatable, he demonstrates authenticity. He mainly detaches himself from professionalism and his role as a CEO on his personal Instagram, but in a professional setting such as LinkedIn, he uses the platform to showcase company values and humanitarianism. ...