17 Mar

Over the past few years, it’s become clear that establishing a strategic social media presence for a company’s executives is just as crucial as marketing the company itself. Yet, ask any marketer and they’ll tell you there are not enough hours in the workday to give both digital marketing strategies the attention they deserve. That’s where executive branding services come in. In this article, learn about the different types of digital content creation services that marketers can access and how bringing on a partner agency can help fill much-needed gaps in a company’s digital marketing funnel.   Strategic Thought Leadership Writing One of the most time-consuming activities is also one of the most important in any successful executive social media program: thought leadership writing. This includes researching, drafting, and editing social media copy. That’s why strategic thought leadership writing is one of the most...

16:06 / Executive Expertise
25 Jan

Executives may be wondering if it’s worth it to have a personal social media presence if their brand already has one. In this article, we’ll discuss the various benefits executives will gain through a personal social media profile. To offer us some more insight on the topic, we’ll be speaking to our copywriter and social media coordinator Jackie Le, who specializes in developing organic social media strategies for executives and brands. ...

17:46 / Articles / Executive Expertise
02 Nov

Executives who are cultivating an online presence should approach social media strategically. This includes setting KPIs (key performance indicators) and paying attention to social media metrics in order to achieve optimal engagement and performance. To give us more insight on the topic, today we will be speaking with our digital marketing analyst, Zahid Kachwala, who will offer his expertise on KPIs and metrics for executives on LinkedIn. ...

16:33 / Articles / Executive Expertise