19 Jul

The professional services (PS) industry is broad, ranging from legal and accounting to IT and consulting. In this article, we share some of the common social media policies to look out for and content ideas that PS executives can post online.   Professional Services Policies and Regulations While some executives in the PS industries don’t need to contend with the strict compliance requirements like executives in the financial or healthcare spaces, there are still a variety of key regulations and policies that executives should be aware of when using social media for strategic business purposes. Some of the important policies and regulations, as well as major governing bodies, in the professional services industry include: The California Consumer Privacy Act (CCPA) The American Institute of Certified Public Accountants (AICPA) Code of Professional Conduct American Bar Association (ABA) Securities and Exchange Commission (SEC) Federal Trade Commission...

14:05 / Executive Expertise
05 Jul

Hot off the heels of the new Fortune 500 list for 2024, we’re back with another article recapping our executive social media analysis! For all 500 companies on the list, we looked into whether their CEO was on social media. Here are the top findings from our research!   Executive Social Media Trend Among Fortune 500 CEOs   74% of CEOs on the 2024 Fortune 500 list are on at least one social media platform. Almost three quarters of Fortune 500 CEOs are on at least one social media platform. This is a slight increase over last year’s figure of 73%. We believe this mid-70s range could represent a peak, with expectations of minimal fluctuations in the coming years.  Part of this is due to the nature of the Fortune 500 list. Consider the companies that typically make the list year after year — Walmart, Amazon, Berkshire...

14:37 / Executive Expertise
21 Jun

For those who have been following along, congratulations — we've reached the final part of our series! If you're catching up, check out part 1 where we cover the passionate/enthusiastic, authoritative/informative, and edgy/provocative executive personas, and part 2 where we discuss executives with the curious/inspiring, friendly/casual, and serious/trustworthy personas. Below, learn about the conservative/formal, humorous/cheerful, approachable/caring, and daring/grandiose executive personas you’ll come across on social media. Keep reading to the end where we share our expert tips on how to establish your executive social media presence.   Conservative and Formal This tone is often used by executives who want to use their social media presence primarily to support business objectives—and have absolutely no interest in sharing anything personal online. This persona often overlaps with the serious/trustworthy and authoritative/informative personas. These executives rarely (if ever) share content that may be considered controversial, preferring to share...

13:43 / Executive Expertise
07 Jun

Executive personas play a large role in how their social media content is perceived. Several different factors contribute to the overall "persona," ranging from the executive's own personality, the content they want to share, and the business objectives they want to achieve with their social media presence. In our mini-series, we cover some of the most common executive personas you may come across on social media. If you're just joining us, check out part 1 in our series where we share our insights on executives with the passionate/enthusiastic, authoritative/informative, and edgy/provocative personas. Keep reading below to learn about the curious/inspiring, friendly/casual, and serious/trustworthy personas!   Curious and Inspiring The first persona we'll discuss is the executive who is curious and inspiring. Executives in industries that experience a lot of innovation and change often portray this tone, which overlaps with the daring/grandiose tone that will be...

14:21 / Executive Expertise
24 May

The Fortune 500 list includes the largest companies in the U.S. These days, it’s a given that major brands have a strong social media presence. What about their CEOs? Are they on social media as well? If you missed it, we shared our latest findings on Fortune 500 CEOs on social media. Be sure to check it out here, How Many Fortune 500 CEOs are on Social Media in 2023? In the infographic below, we summarize our top findings! Do any of the results surprise you? Infographic: Fortune 500 CEOs Social Media Statistics Key Takeaways For Executive Social Media Executive Social Media Takeaway #1: Executive social media matters. Almost three-quarters of Fortune 500 CEOs in 2023 were on social media, signaling that executive social media is no longer just an optional side project, but a necessity for a company’s digital marketing program. CEOs can strategically use...

14:03 / Executive Expertise
10 May

Over the years, we’ve seen a growing number of CEOs leveraging social media to support their strategic business objectives. Way back in 2015, an article on CEO.com found that only 39% of Fortune 500 CEOs were on any social media platform. In 2019, we decided to take a closer look at the Fortune 500, which is an annual list of the largest U.S. companies ranked by their total revenues. Our study found that 54% of Fortune 500 executives have at least some social media presence — a drastic shift in just four years! In 2020, our updated study found that 62% of Fortune 500 CEOs were on social media, and our 2022 study saw 70% of executives were on social media. We’re back with another analysis of the Fortune 500 list from 2023! What executive social media trends are we seeing? Keep reading...

14:03 / Executive Expertise
17 Mar

Over the past few years, it’s become clear that establishing a strategic social media presence for a company’s executives is just as crucial as marketing the company itself. Yet, ask any marketer and they’ll tell you there are not enough hours in the workday to give both digital marketing strategies the attention they deserve. That’s where executive branding services come in. In this article, learn about the different types of digital content creation services that marketers can access and how bringing on a partner agency can help fill much-needed gaps in a company’s digital marketing funnel.   Strategic Thought Leadership Writing One of the most time-consuming activities is also one of the most important in any successful executive social media program: thought leadership writing. This includes researching, drafting, and editing social media copy. That’s why strategic thought leadership writing is one of the most...

16:06 / Executive Expertise
25 Jan

Executives may be wondering if it’s worth it to have a personal social media presence if their brand already has one. In this article, we’ll discuss the various benefits executives will gain through a personal social media profile. To offer us some more insight on the topic, we’ll be speaking to our copywriter and social media coordinator Jackie Le, who specializes in developing organic social media strategies for executives and brands. ...

17:46 / Articles / Executive Expertise