23 Sep

In 2020, we published a guide on which social media apps CEOs should use and how executives can use these platforms effectively. The apps we analyzed included LinkedIn, Twitter, Instagram, and Facebook — all of which are still the top platforms for executives in 2022.  In this article, we look at some new and increasingly popular platforms that more CEOs and executives are establishing themselves on.   What are the benefits of each platform? First, let’s start with a recap. Read part one for these insights:  LinkedIn to build professional connections Twitter to share relevant bite-sized content Instagram to create media that captivates Facebook to reach a large audience Keep reading this article for these insights: TikTok to share short-form video content YouTube to repurpose podcasts and share longer videos Pinterest to create personal connections through sharing your interests    TikTok  Executives should use TikTok if: They want...

18:13 / Articles / Guide
09 Sep

This year, the Fortune 500 CEOs stepped up their game on social media with more individuals on the list having an online presence. Being on social media offers many benefits for industry leaders, such as helping them drive toward company objectives, establishing themselves as thought leaders, and connecting with customers, stakeholders, and current and potential employees.  Our team at Influential Executive researched each CEO on the Fortune 500 list to find how many of them have a social media account. As of August 2022, 70% of CEOs on the list have at least one social media account — an increase of 13% since 2020. In this article, we look at three interesting Fortune 500 CEOs we recommend following on social media across LinkedIn, Twitter, and Instagram. We chose these CEOs because they utilize the benefits of their respective platform effectively to share...

19:34 / Articles
02 Sep

The number of CEOs who have a social media account has increased significantly over the past two years. Having an online presence has become more critical than ever, particularly because of the record-high usage on mobile apps since the pandemic. How have America’s most influential executives evolved their online presence in that time? Our team at Influential Executive used the CEOs of companies on the 2022 Fortune 500 list as a sample and researched each and every one of them to find their public profiles on LinkedIn, Twitter, Instagram, and Facebook. Our research found that as of August 2022, 70% of Fortune 500 CEOs have a profile on at least one social media platform. ...

16:31 / Articles
21 Jul

As an executive, being on social media has become an essential strategy for personal branding. Personal branding is beneficial for building trust with customers and improving your image. However, receiving engagement and followers can sometimes be difficult as social media trends evolve quickly. We explain four ways executives can grow their social media presence — which can sometimes even lead to them trending in the news. Keep reading for tips on how to increase your executive's engagement. ...

20:48 / Articles
25 Apr

Maintaining an executive’s social media presence is no longer just a nice-to-have for organizations and their leaders. It’s becoming an essential part of every company’s business model. Still, far too many executives are avoiding social media altogether — and it could be costing them in more ways than expected. Keep reading to learn more about the benefits of having your executives on social media, as well as how it should be positioned differently from the brand’s social media. ...

18:23 / Articles
26 Feb

When developing your executive presence on social media, what type of language do you use more often in your content: "I" or "we"? Using singular first-person pronouns (e.g. "I") versus plural first-person pronouns (e.g. "we") might seem like a small difference, but for CEOs on social media, using one or the other can make a significant impact in terms of how your content is viewed by others. In this article, our social media experts explain how you can create stronger social media messaging by using the right pronouns in your online content.   Developing a more personal executive presence   The use of first-person pronouns, such as “I” or “my,” in your content creates a much more personal tone. It clearly gives ownership to the author and isolates the executive as the one commenting. These types of pronouns can make your social media presence more authentic...

16:53 / Guide