03 Oct The Top Visual Design Industry Executives to Follow on Social Media
Social media is an effective tool for executives in the visual design industry as a way for them to create a personal brand — and support their company’s marketing efforts. Strategic visual content is an element most design executives would be well experienced with in their careers, but does their design expertise translate to social media? Content on sites such as Instagram, Pinterest, Twitter, and LinkedIn all have various design-related elements, whether it’s an image or a video.
We analyze four executives from the visual design industry that effectively use their social media accounts to engage with their audience. Keep reading for four executives to follow.
Scott Belsky, Executive Vice President of Adobe
Adobe is the largest graphic design platform on the market. Many of the company’s executives are on LinkedIn, including executive vice president, Scott Belsky. His account has over 160,000 followers and he is an influential voice in the design industry. Some of Belsky’s content receives up to 1,000 reactions, showcasing his ability to share interesting topics.
His content includes various leadership and innovative business advice as well as content about Adobe’s new products and accomplishments. Belsky’s text-based content resonates with his audience because he offers his honest experience of working in the design industry. Any reader would be able to tell that he enjoys sharing the lessons he has learned with others. His posts are a true reflection of the mind of an executive who is trying to push himself to new heights in the industry and his role as a leader.
Follow Scott Belsky on LinkedIn if you want to learn more about how to communicate your leadership ideals more effectively and read more about design trends.
Jessica Walsh, Founder of &Walsh
&Walsh is a creative design agency that specializes in advertising and branding. Founder and CEO Jessica Walsh has over 500,000 followers on Instagram where she shares a variety of different types of posts, including images, Reels, and Stories. Her content features bold colors, eye-catching photography, typography design, and — at times — provocative messaging.
Walsh’s Instagram posts are visually impressive and showcase her unique design style. By posting these on Instagram and using the platform as a mini-portfolio, she establishes her expertise and credibility in the industry. Her posts start engaging conversations through long captions that include personal stories, trending topics, and interesting questions.
Another point about Walsh is she also has a Pinterest account, which we don’t often see from CEOs. However, the purpose of this platform aligns with the goals of a design executive given the visual nature of the content. Her account has over 35,000 followers and she pins various personal interests such as home decor and art. Pinterest offers some unexpected benefits for executives and we recommend that those in the B2C industry or those who enjoy sharing personal interests with others consider using the platform.
Follow Jessica Walsh if you want to see visually appealing content to interact and engage with. Her photos are an inspiration for individuals in the design industry and her captions provide an additional layer of content to connect with.
Evelio Mattos, Packaging Unboxd Podcast Host
The Packaging Unboxed Podcast, hosted by industry expert Evelio Mattos, interviews leaders in the design, materials, sustainability, and packaging industry. On LinkedIn, Mattos demonstrates his expertise and credibility in the design world to his almost 10,000 followers.
He does this by sharing the events he is part of and staying on top of trends in the industry. His content is successful because it is diverse and engaging. Mattos encourages his followers to respond and keep up to date with his podcast. As a design industry expert, he posts about packaging designs he enjoys. This means his feed isn’t not only showcasing the latest trends in the industry but is also visually appealing.
Follow Evelio Mattos for packaging design industry insights and trends and hear more from industry veterans on his podcast.
Danielle Kidney, Founder of The Creative Pack
The Creative Pack is a branding and packaging design company that works with large retailers, independent brands, and startups. The founder, Danielle Kidney, is a brand ambassador on LinkedIn where she often reshares company posts and adds her own engaging comments.
Whether it’s sharing business accomplishments or a behind-the-scenes look at the work they do, her tone comes across as friendly and authentic. Kidney has an eye-catching feed thanks to the shared images and videos from her company page.
While we’d like to see more original content from Danielle rather than just reshares, following her is a good way to stay updated on the latest works from The Creative Pack and get her personal thoughts at the same time.
Platforms for Executives in the Design Space
Social media is an effective tool for executives to create a personal brand and drive company objectives. For those in the visual design industry, we recommend platforms such as Instagram and Pinterest especially. On those platforms, users are looking for visually interesting content, making it a perfect match for executives in the design space.
If you or your leadership team don’t have a social media presence yet, now is the time to get started. Learn how you can take advantage of social media by setting up a consultation with one of our digital marketing experts!
Book a 30-minute consultation today!
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