In this article, we highlight CEOs of leading pharmaceutical companies that are using social media to keep the audience informed while simultaneously helping to redefine the industry’s image. ...
In our recent series about the top retail executives you should be following on social media, we looked at ways they use online platforms to help build their personal brand while achieving their business objectives. Establishing a brand presence on social media is second nature to most digital marketers, but what about helping their company's executives establish their own profile? One of the first steps is understanding which social media platform would be the best fit for your executives. In this article, we look at some of the most popular social media platforms and what makes them stand out. By the end of this article, marketers should have a clearer picture of which social media platforms to position their executives on. Before we get started, don't forget to download our free step-by-step guide on how to get your company's executives on social...
In this article, we will be analyzing executives in the retail industry who are using LinkedIn to inform customers about their respective brand’s initiatives. These executives are setting examples of how the online space can be used to reach audiences directly, share important industry updates, and position their brands to emotionally resonate with customers....
Social media hashtags are a ubiquitous feature found on many apps. From Instagram to LinkedIn, it's hard to scroll through any feed without seeing other users and brands adding hashtags to their content. For executives with a social media account, it's important to use hashtags both correctly and strategically. Posting consistently on social media is one aspect of a strong online presence, but making sure a CEO's content reaches as many users as possible is another challenge. In this article, we look at three different hashtag groups—popular hashtags, niche hashtags, and branded hashtags—and why an executive would want to use one over the other. Keep reading to the end where our marketing experts provide tips on how to optimize your social media content. Learn about the pros and cons of three social media hashtag types Popular hashtags Niche hashtags Branded hashtags Our Expert...
Today, we’re highlighting some of the top executives in the tech industry to follow on social media. These leaders are actively sharing innovations in their field and providing important resources and information about their companies’ efforts, particularly focused on how they are adapting and transforming their industry during the pandemic. ...
Executives who are cultivating an online presence should approach social media strategically. This includes setting KPIs (key performance indicators) and paying attention to social media metrics in order to achieve optimal engagement and performance. To give us more insight on the topic, today we will be speaking with our digital marketing analyst, Zahid Kachwala, who will offer his expertise on KPIs and metrics for executives on LinkedIn. ...
While many B2C brands incorporate social media as part of their digital marketing strategy, B2B companies have typically lagged behind in establishing a strong online presence. In certain heavily regulated industries, it is not uncommon to see top-performing companies have little to no content on their social media pages. However, just as B2C executives benefit greatly from having a strong social media presence, the same concept applies to B2B executives. In this article, we discuss three reasons why CEOs in a B2B industry should be on social media and provide you with three expert tips on how to get started. #1: Social media puts executives in front of their audience. Many B2B brands have typically relied on referrals and other traditional marketing methods (e.g. sales agents) as their primary method for driving new business leads. However, as we have seen during the COVID-19...
Social media has been a critical platform for businesses to connect with consumers and market their products or services, particularly in 2020 during a worldwide pandemic. All industries have been forced to explore the power of social networking sites to increase their reach and grow their businesses. However, one industry that has had to rely even more heavily than most on social media during the pandemic has been the healthcare industry. Many healthcare experts who are active on social media use their accounts to provide consumers with accurate information about their services, medicines, and new technologies in the healthcare field. They also engage with other healthcare professionals to stay up to date on all the latest trends and continuously learn from other experts in the science and health fields. Three such healthcare professionals that we have determined to be worth following are...
Social media is essential for today’s business founders and executives to build their reputation. Online reputation management requires a long-term and thoughtful strategy, similar to how brand building is accomplished at a company. In this article, we will discuss how business leaders can use social media to help establish their personal branding and set them up for the future. How Social Media Impacts Online Reputation Management Unlike a brand's social media account, executives' accounts are directly tied to the individual, which of course, makes it more personal. Some business leaders focus on brand-related content, such as Southwest Airlines CEO Gary Kelly. Other executives may utilize a completely different social media strategy emphasizing more of their personal interests, like Anand Mahindra. Whichever strategy an executive uses, social media platforms are public and offer executives an effective way to connect with their audience. Because it is...
When it comes to building an executive's online presence, there are many advantages and disadvantages of social media. The risks of being on social media include not developing a strong personal branding strategy or not appearing communicative enough. These obstacles are easily overcome, either by carefully understanding the challenges beforehand, or working with a knowledgeable digital marketing team that handles content marketing on the executive's behalf. What is clear is that successful executives are the ones that understand the unique benefits social media has to offer, particularly as a digital marketing tool. Previously, we looked at KPIs (key performance indicators) in our article, How to Set Social Media KPIs for your Executive’s Personal Brand. In today's article, we will focus more on the actual goals and how personal branding on social media can help achieve business and personal objectives. 1. Increase Brand Awareness A...