16 Apr

Not all social platforms are equal, and while some platforms like LinkedIn are ideal for showcasing owned content in the form of articles, no platform is quite as well-positioned for leaders to observe, join, and ultimately impact a wider narrative than Twitter. Twitter is a timely, trend-driven platform that is ideal for sharing newsworthy content and authentic perspectives. It can be leveraged not only to have a voice in relevant industry conversations but to also quickly communicate expertise and unique perspectives with followers. It is also a platform that encourages commenting, sharing and discussion. In this blog post, we’ve put together guidelines to help executives effectively leverage the platform for impactful thought leadership on Twitter. "While Twitter increased the character count maximum per tweet from 140 characters to 280 characters in 2017, the ideal length of a tweet has remained between...

09:00 / Articles / Guide
02 Apr

When it comes to creating an effective social media presence for business leaders and executives, LinkedIn is a great place to start. Because the platform is best-positioned for professional networking, most executives will already have, or can easily build, a base network of personal and professional connections, creating a strong, credible foundation for ultimately attracting prospective talent, customers and investors. Like anything, though, a poorly managed social presence may be more detrimental than having no presence at all. In this post, we’ve laid out some basic best-practice guidelines to help you get started and make the most out of your executive social media presence with an optimized LinkedIn profile. "Like anything, a poorly managed social presence may be more detrimental than having no presence at all." Optimized LinkedIn Profile Let’s start with the cornerstone of your LinkedIn program, your optimized LinkedIn profile. Leveraging...

15:46 / Articles / Guide
19 Mar

Update: View our Fortune 500 archives here to get insights into our latest findings!   Back in 2015, CEO.com published its 2015 Social CEO Report, which included a widely quoted statistic pertaining to executive social media. That statistic was the fact that only 39% of Fortune 500 CEOs were on any social media platform, and 61% weren’t on any at all! We’ve seen these numbers quoted as recently as this year, so we thought it was time for an update. Our team at Influential Executive replicated the study in February of 2019 using the most recent Fortune 500 list, going through 500 executives one by one to search across platforms for public pages and evaluating the level of activity for each. The results? As of 2019, 54% of Fortune 500 CEOs have at least some social presence. As of 2019, 54% of Fortune...

08:00 / Articles
28 Feb

If you’re wondering whether your target audience is on social media, the short answer is: yes. Whether you’re seeking new customers, looking to foster relationships with talent or fishing for investors, your target audience is using social media to make decisions, and a thoughtful executive social presence can do wonders when it comes to building credibility around your brand. In fact, a BRANDfog survey found that 73% of respondents indicated that being engaged on social media makes CEOs more effective leaders by building trust and confidence. Additionally, 93% of respondents said that socially engaged CEOs are able to build better connections with customers, talent, and investors. The bottom line is, whether you’re looking to build out a social program for your company leaders or you’re an executive looking to bolster your own presence on behalf of your brand, communicating regularly...

23:48 / Articles / Guide