16 Aug

On this year’s Fortune 500 list, 52 of the CEOs were women. Below, we highlight three who are using their social media profiles strategically to build their executive presence and company brand.   CVS Health CEO: Karen Lynch While Karen Lynch does have a profile on X (formerly Twitter), she’s more active on LinkedIn, where she has a verified account and was selected as a Top Voice. Boasting almost 300,000 followers, she’s not only active in sharing engaging content, but she also has a highly optimized profile page. The image above shows how Karen has made excellent use of the Featured section, an area on a LinkedIn profile that highlights selected posts. Our Influential Executive tip! We recommend all content creators on LinkedIn make use of a Featured section, but how do you know which posts to highlight? Here are some suggestions: Posts that are...

15:21 / Top Execs
11 Dec

In this article, we will be analyzing executives in the retail industry who are using LinkedIn to inform customers about their respective brand’s initiatives. These executives are setting examples of how the online space can be used to reach audiences directly, share important industry updates, and position their brands to emotionally resonate with customers....

20:08 / Top Execs
06 Nov

Today, we’re highlighting some of the top executives in the tech industry to follow on social media. These leaders are actively sharing innovations in their field and providing important resources and information about their companies’ efforts, particularly focused on how they are adapting and transforming their industry during the pandemic.  ...

16:52 / Articles / Top Execs
06 Oct

Social media has been a critical platform for businesses to connect with consumers and market their products or services, particularly in 2020 during a worldwide pandemic. All industries have been forced to explore the power of social networking sites to increase their reach and grow their businesses. However, one industry that has had to rely even more heavily than most on social media during the pandemic has been the healthcare industry. Many healthcare experts who are active on social media use their accounts to provide consumers with accurate information about their services, medicines, and new technologies in the healthcare field. They also engage with other healthcare professionals to stay up to date on all the latest trends and continuously learn from other experts in the science and health fields. Three such healthcare professionals that we have determined to be worth following are...

15:19 / Top Execs