Executive Spotlight: Tracee Ellis Ross

Tracee Ellis Ross is a busy woman. Between acting, being a showrunner, and running her own company, Ross has a lot on her plate—yet, she does not miss a beat when it comes to staying connected and marketing her various projects on social media. In this article, we will be analyzing Ross’ Twitter and Instagram accounts. We will be looking at how she utilizes these respective platforms for her company Pattern Beauty’s messaging, and how executives can draw inspiration from Ross’ authenticity and adherence to best practices....