23 Apr

On April 15, 2019, the world watched with sadness as the Notre Dame Cathedral was engulfed in flames. People turned to social media for news updates as it happened, and then afterwards to form a community of support and discussion using the hashtag #NotreDameFire. In the midst of such an event, executives must carefully consider what to post on social media, if they decide to post anything at all, so as not to seem self-serving or that they are taking advantage of misfortune. Many CEOs and other executives chose not to post about the Notre Dame fire, which was not offensive to those affected, but also did not allow them to be demonstrative of their awareness of newsworthy events or of producing significant and timely content. Below are three different tweets that CEOs shared. In today’s Front Page Execs by...

16:06 / Front Page Execs
26 Mar

This month, influential executive Tim Cook, Apple CEO, made headlines once again when he briefly changed his name on his Twitter account. This is what it looked like: In this edition of Front Page Execs, we’ll take a look at the events leading up to the “Tim Apple” name change, as well as the ingenuity behind the move for this executive’s social media presence. On March 6, 2019, President Donald Trump mistakenly referred to Tim Cook as “Tim Apple” during a meeting of the American Workforce Policy Advisory Board at the White House. Social media, of course, latched onto this accident, and “Tim Apple” began to trend on Twitter. Less than twenty-four hours later, Tim Cook rode that trending wave to the top when he changed his name to Tim Apple on the platform. Twitter users loved it. By capitalizing on the trend...

19:05 / Front Page Execs