fbpx

In light of the upcoming U.S. election on November 3rd, over 50 business leaders in the U.S. across several industries have signed a statement shared on Leadership Now Project’s website. The statement is a public call to action about the importance of democracy and voting, even during a period of crisis. In today's article, we take a look at three different executives who participated in this project and examine how they have used their LinkedIn presence to discuss the upcoming election. In analyzing their posts, we have observed that executives have talked about the election by sharing different content types with their followers in three primary ways: sharing a post from a business page, sharing a post from another LinkedIn user, and posting original content.   Georgie Benardete, Co-Founder and CEO of Align17 On LinkedIn, executives have a variety of options for the type...

Salesforce CEO Marc Benioff is an executive who primarily focuses on COVID-19 related posts on his Twitter account. The timely nature of his actions are primarily reflected in his decision to co-sponsor the “Next-Gen Mask Challenge” in July of 2020. Motivated by statistics showing that one-third of the U.S. population do not regularly wear masks, this event calls on youth creators to submit innovative designs for surgical-grade protective masks. The type of online presence Benioff employs on Twitter, particularly within the last few months, is primarily based on informing followers about public safety measures and how the world can effectively adapt moving forward. ...

This article will address a few female leaders who are using their platforms to spread messages of inclusion, support for other female leaders, and amplifying other female voices. ...

In part one of “Executives Supporting #BlackLivesMatter,” we discussed executives that openly and actively voiced their opinions in the fight against systemic racism. Here are some examples of executives who are showcasing entrepreneurial leadership by being specific with their action and simultaneously using their personal social media platforms to reinforce the process....

Leaders have the power to make real social and global change, which is why it is important that executives relay any impactful company announcements and information to the public. Social media is an effective way to disseminate information to users across the globe and to stay connected, making it an ideal tool to get messages across more quickly and efficiently. Thus, social media is an effective channel to encourage others to join the battle against climate change. ...

This week’s article is a continuation of a previous Front Page Execs post we published a few weeks ago, entitled “How Executives are Tackling Coronavirus.” In it, we discussed the importance of executives using their social media channels to disseminate reputable information about the virus to the public. Social media’s ability to reach a large scale of users makes it an effective tool for doing so. While many of the executives we analyzed in the previous article put out content that actively tackled the spread of misinformation, offered solutions for safer work practices, and provided important healthcare information, the tone over the past week has shifted. Whereas content a few weeks ago focused on providing information, the latest content is branching out into the more inspirational side as many face the ennui and anxiety of staying at home indefinitely. ...

The global coronavirus (also known as COVID-19) epidemic is a cause for concern for many, and reasonably so: the highly contagious virus is spreading rapidly, with no current known cure or vaccination for it. It is precisely the highly contagious nature of the virus that is not only affecting humans, but is in turn affecting consumer markets and workplaces on a massive scale. Another result of this epidemic is widespread panic, ultimately resulting in a large presence of fear-mongering rhetoric online and in news media. The most important thing a person or company in a position of power can do at a time like this is use their platform to provide factual and productive information to the public. In light of this, many companies and executives are taking to social media to tackle misinformation and diffuse fear-based conversations, as well...

On February 18th, 2020, Sandeep Mathrani begins his role as CEO of WeWork. He was previously the CEO at Brookfield Properties Retail, so his experience in the real estate industry has many hopeful that he can turn the struggling company around. While it appears Mathrani has accounts on both Twitter and LinkedIn, both profiles have not been updated in a long time. He has not tweeted since 2014 and his LinkedIn profile makes no reference to WeWork. It is not often that we feature a CEO that has no social media presence, however Mathrani's new position opens the door for him to implement an executive social media strategy. In this article, instead of analyzing his accounts, we will instead look at the conversation surrounding him on social media. We will then discuss how these topics are relevant and can be shared by...

Over the past week, one funny meme has gone viral across social media. With over 500,000 posts on Instagram alone, the origins of the meme came from an unlikely source–74-year-old country singer, Dolly Parton. Her original posts have received a lot of engagement so far. On Twitter, her post has almost 40,000 retweets and over 250,000 likes. Her post on Facebook has garnered almost 3,000 comments and over 14,000 shares, while on Instagram, her post has received almost 15,000 comments and over 1.1 million likes. https://twitter.com/DollyParton/status/1219681321762656256   The meme has spread across social media platforms with adaptations created by brands, celebrities, and the general audience using #DollyPartonChallenge. In this article, we will take a look at what makes this meme so popular, and some executives who have posted their own version.   The #DollyPartonChallenge Meme and Why it Spread   The #DollyPartonChallenge is a collage of four...