In part one of “Executives Supporting #BlackLivesMatter,” we discussed executives that openly and actively voiced their opinions in the fight against systemic racism. Here are some examples of executives who are showcasing entrepreneurial leadership by being specific with their action and simultaneously using their personal social media platforms to reinforce the process....
While the Black Lives Matter movement was founded back in 2013, protests against police brutality and anti-black racism have been mobilizing around the world in the last two weeks in response to the murder of George Floyd on May 25. Since then, various leaders and companies have used their social media platforms to support the movement and express messages of solidarity. This article will highlight two Black CEOs—both of whom are on the Fortune 500 list this year—who are using their positions as leaders of major companies to enact change and using their social media platforms to relay this information to their audiences. ...
For many consumers, how and if an executive and their company respond to social issues has grown increasingly important. In one survey, 72% of Americans said it was important to them that companies they purchase from reflected their values. In another survey, 81% believed CEOs have an obligation to speak out about social issues. In the wake of nationwide protests in the U.S. against racist discrimination and police brutality, many brands and executives have taken to social media to voice their support for the black community. Although many of these messages have been praised, an increasing number have received backlash too. For instance, CBS and L’Oréal have been called out by consumers for their past controversies that seem to contradict their support of the movement. In this article, we will look at why messages of solidarity must be authentic and one...