Striking a Balance Between Personal and Professional

In light of the multiple crises that occurred throughout 2020, authenticity has become an even more valued trait in leaders. As people turn to social media to connect with brands and individuals, executives who make effective use of their online presence can seem more authentic and relatable to audiences and work to dispel the stereotype that C-Suite level executives are elitist, inaccessible, and unaffected or removed from reality. In this article, we’ll be looking at CEO Brian Scudamore’s Facebook and LinkedIn presence to see how his creativity and authenticity on social media led to a CSuite Digital Leadership award win. ...