How to Use AI for Executive Social Media Content

Social media is an integral part of executive branding, thought leadership, and business marketing. To keep up with the demands of a fast-paced online world, many executives may consider turning to artificial intelligence (AI) for assistance with creating and managing their social media content. However, while AI offers several advantages, it also comes with significant drawbacks that must be carefully considered.  At Influential Executive, we have been testing and trying many AI tools such as ChatGPT, Bing AI, and Google’s Bard AI to find out how AI can assist with marketing tasks — and to uncover its limitations. Based on our findings, while AI is helpful for quickly generating factual information and content ideas (most of the time), it cannot capture the authentic human tone of an individual.  In this article, we share the benefits and limitations of using AI for executive...