Executive Social Media Trends in 2023

In 2023, more marketers will be leveraging their company’s executive as a part of their digital marketing strategy. In addition to promoting the company’s brand on social media, C-suite executives have increasingly become an important way to reach key audience segments. Elissa Liu, Influential Executive and Spark Growth CEO, shares her executive social media insights below. Keep reading to learn her perspective on the shifting executive social media landscape, whether we’ll see more CEOs use TikTok, and when is the “best time” for executives to start their own social media presence.   Jackie: Elissa, what are some social media trends you’ve seen over the past few years, particularly when it comes to executives and company leaders?  Elissa: We’ve seen a push toward more CEOs and executives establishing their social media presence, but doing so with a specific strategy in mind — not just posting...