Practicing a Multichannel Social Strategy

David Kerpen is an American author, entrepreneur, and public speaker. He is the former CEO and co-founder (with his wife Caroline Kerpen) of Likeable Media, a social media marketing firm established in 2006, and the current founder and CEO of Apprentice, a platform that connects entrepreneurs with growth-oriented executive assistants. Kerpen also authored the book Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks in 2011), a New York Times bestseller. He is most active on Twitter and LinkedIn. In this article, we examine how he uses each of these social media platforms to further his business endeavors and share relevant and engaging content in the process.    A Measured Twitter  Kerpen is an effective thought leader on the platforms he frequents, and Twitter is no exception. He has over...