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Stephen Kelly, the current Director of Kimble Apps (a professional services automation software) and Locum’s Nest (an app connecting doctors to locum work in hospitals) has many titles under his belt. As the former CEO of Sage Group, he was also previously the CEO of Micro Focus and Chordiant Software, and worked for four years as COO for the U.K. Government. Though his various positions have spanned across different industries, Kelly still manages to maintain a consistent presence on multiple social media platforms. In this article, we will be analyzing Kelly’s LinkedIn and Twitter platforms. We will be looking at the way he utilizes his content and tone on each respective platform, and how these strategies adhere to best practices when it comes to reaching target audiences. Executives can draw inspiration from the way Kelly adjusts his content accordingly, which helps...

Known for growing his family’s wine business from $3M to $60M in just 5 years, Gary Vaynerchuk was named the top CEO in the digital marketing space in 2018 by Brand24. Now, Gary is the CEO of his own digital marketing and communications company Vayner Media, as well as sports agency Vayner Sports. Additionally, he is a “prolific angel investor and venture capitalist," investing in companies ranging from Facebook to Uber, a highly sought-after public speaker, and best-selling author.  Gary, also known as Gary Vee, has no plans on slowing down. On top of all that, you may have seen him on your Twitter, Instagram, or YouTube feed, where he has a combined following of over 11 million people, whom he provides with “wake-up call” advice. Often calling himself a purebred entrepreneur, Gary’s work-hard, play-hard attitude, and hunger for success are what...