28 Feb

Content mix is an important factor when developing a social media strategy for executives. Original video content draws a great deal of engagement among users and sets the executive apart from those who are not utilizing video as part of their strategy. While the majority of social media content is comprised of text or images, videos have grown to become an important part of online content diversity. In fact, one study showed that social media posts with a video gets shared by users 1200% more than other types of posts, such as text and images. In this article, we will be discussing how original video content can benefit executives on social media by giving them another way to connect with their followers.   Why Executives Should Implement Video Content   When it comes to video content, many studies have shown how important this type...

15:10 / Articles / Guide
20 Dec

LinkedIn has released their list of the top 20 U.S. influencers on LinkedIn, which includes philanthropist Melinda Gates at #1, broadcaster Katie Couric at #10, and Wired's chief editor, Nicholas Thompson at #19. Coming in at #16 is Ed Bastian, who has had a long career at Delta Air Lines. He first joined the company in 1998 and has been serving as the CEO for the past three years. In this article, we will be looking at how Bastian uses LinkedIn and Instagram to shine the spotlight on Delta Air Lines. Unlike some of the other CEOs we have featured in our Executive Spotlight, Bastian makes stronger connections to his brand, with the majority of his posts directly mentioning Delta. We will analyze how executives can discuss their company branding on social media in a way that feels more authentic.     Why Executives...

13:32 / Executive Spotlight