21 Jun

For those who have been following along, congratulations — we've reached the final part of our series! If you're catching up, check out part 1 where we cover the passionate/enthusiastic, authoritative/informative, and edgy/provocative executive personas, and part 2 where we discuss executives with the curious/inspiring, friendly/casual, and serious/trustworthy personas. Below, learn about the conservative/formal, humorous/cheerful, approachable/caring, and daring/grandiose executive personas you’ll come across on social media. Keep reading to the end where we share our expert tips on how to establish your executive social media presence.   Conservative and Formal This tone is often used by executives who want to use their social media presence primarily to support business objectives—and have absolutely no interest in sharing anything personal online. This persona often overlaps with the serious/trustworthy and authoritative/informative personas. These executives rarely (if ever) share content that may be considered controversial, preferring to share...

13:43 / Executive Expertise
07 Jun

Executive personas play a large role in how their social media content is perceived. Several different factors contribute to the overall "persona," ranging from the executive's own personality, the content they want to share, and the business objectives they want to achieve with their social media presence. In our mini-series, we cover some of the most common executive personas you may come across on social media. If you're just joining us, check out part 1 in our series where we share our insights on executives with the passionate/enthusiastic, authoritative/informative, and edgy/provocative personas. Keep reading below to learn about the curious/inspiring, friendly/casual, and serious/trustworthy personas!   Curious and Inspiring The first persona we'll discuss is the executive who is curious and inspiring. Executives in industries that experience a lot of innovation and change often portray this tone, which overlaps with the daring/grandiose tone that will be...

14:21 / Executive Expertise