16 Sep

This year, we saw a new high for the number of Fortune 500 CEOs on social media. In case you missed it, check out our 2024 update in our article, How Many Fortune 500 CEOs Are On Social Media In 2024? The infographic below recaps some of the top findings from our recent research. Infographic: Fortune 500 CEOs 2024 Social Media Statistic     Key Takeaways For Executive Social Media Executive Social Media Takeaway #1: More Fortune 500 CEOs are on social media than ever before. While the percentage hasn’t drastically changed since 2023 (74% in 2024 versus 73% in 2023), we did see a new high for the number of CEOs on at least one social media channel. Although the increase might seem modest, it’s reflective of the continuous adoption of social media among senior leaders. There’s a growing recognition of social media’s role in positioning...

13:31 / Executive Expertise
16 Aug

On this year’s Fortune 500 list, 52 of the CEOs were women. Below, we highlight three who are using their social media profiles strategically to build their executive presence and company brand.   CVS Health CEO: Karen Lynch While Karen Lynch does have a profile on X (formerly Twitter), she’s more active on LinkedIn, where she has a verified account and was selected as a Top Voice. Boasting almost 300,000 followers, she’s not only active in sharing engaging content, but she also has a highly optimized profile page. The image above shows how Karen has made excellent use of the Featured section, an area on a LinkedIn profile that highlights selected posts. Our Influential Executive tip! We recommend all content creators on LinkedIn make use of a Featured section, but how do you know which posts to highlight? Here are some suggestions: Posts that are...

15:21 / Top Execs
05 Jul

Hot off the heels of the new Fortune 500 list for 2024, we’re back with another article recapping our executive social media analysis! For all 500 companies on the list, we looked into whether their CEO was on social media. Here are the top findings from our research!   Executive Social Media Trend Among Fortune 500 CEOs   74% of CEOs on the 2024 Fortune 500 list are on at least one social media platform. Almost three quarters of Fortune 500 CEOs are on at least one social media platform. This is a slight increase over last year’s figure of 73%. We believe this mid-70s range could represent a peak, with expectations of minimal fluctuations in the coming years.  Part of this is due to the nature of the Fortune 500 list. Consider the companies that typically make the list year after year — Walmart, Amazon, Berkshire...

14:37 / Executive Expertise
24 May

The Fortune 500 list includes the largest companies in the U.S. These days, it’s a given that major brands have a strong social media presence. What about their CEOs? Are they on social media as well? If you missed it, we shared our latest findings on Fortune 500 CEOs on social media. Be sure to check it out here, How Many Fortune 500 CEOs are on Social Media in 2023? In the infographic below, we summarize our top findings! Do any of the results surprise you? Infographic: Fortune 500 CEOs Social Media Statistics Key Takeaways For Executive Social Media Executive Social Media Takeaway #1: Executive social media matters. Almost three-quarters of Fortune 500 CEOs in 2023 were on social media, signaling that executive social media is no longer just an optional side project, but a necessity for a company’s digital marketing program. CEOs can strategically use...

14:03 / Executive Expertise
10 May

Over the years, we’ve seen a growing number of CEOs leveraging social media to support their strategic business objectives. Way back in 2015, an article on CEO.com found that only 39% of Fortune 500 CEOs were on any social media platform. In 2019, we decided to take a closer look at the Fortune 500, which is an annual list of the largest U.S. companies ranked by their total revenues. Our study found that 54% of Fortune 500 executives have at least some social media presence — a drastic shift in just four years! In 2020, our updated study found that 62% of Fortune 500 CEOs were on social media, and our 2022 study saw 70% of executives were on social media. We’re back with another analysis of the Fortune 500 list from 2023! What executive social media trends are we seeing? Keep reading...

14:03 / Executive Expertise
09 Sep

This year, the Fortune 500 CEOs stepped up their game on social media with more individuals on the list having an online presence. Being on social media offers many benefits for industry leaders, such as helping them drive toward company objectives, establishing themselves as thought leaders, and connecting with customers, stakeholders, and current and potential employees.  Our team at Influential Executive researched each CEO on the Fortune 500 list to find how many of them have a social media account. As of August 2022, 70% of CEOs on the list have at least one social media account — an increase of 13% since 2020. In this article, we look at three interesting Fortune 500 CEOs we recommend following on social media across LinkedIn, Twitter, and Instagram. We chose these CEOs because they utilize the benefits of their respective platform effectively to share...

19:34 / Articles
02 Sep

The number of CEOs who have a social media account has increased significantly over the past two years. Having an online presence has become more critical than ever, particularly because of the record-high usage on mobile apps since the pandemic. How have America’s most influential executives evolved their online presence in that time? Our team at Influential Executive used the CEOs of companies on the 2022 Fortune 500 list as a sample and researched each and every one of them to find their public profiles on LinkedIn, Twitter, Instagram, and Facebook. Our research found that as of August 2022, 70% of Fortune 500 CEOs have a profile on at least one social media platform. ...

16:31 / Articles