10 Oct

We often discuss the importance of thought leadership and why strategically positioning your CEO and other executives on social media can benefit your business in a number of ways, such as by building increased brand awareness and credibility. After choosing the right executive to build a social media presence for, and determining how many and which platforms to use, the next question is how often should your executive post on social media. As is often the case, it all comes down to what your primary objective is for your executive social media program. In this article, we explore three different social media posting frequencies — low, medium, and high — and share our insights into the benefits and potential challenges of each one.   Low-Frequency Posting (1-2 times per month) Starting with the lowest posting cadence are executives who post around 1 or 2 times a month....

16:34 / Guide
16 Sep

This year, we saw a new high for the number of Fortune 500 CEOs on social media. In case you missed it, check out our 2024 update in our article, How Many Fortune 500 CEOs Are On Social Media In 2024? The infographic below recaps some of the top findings from our recent research. Infographic: Fortune 500 CEOs 2024 Social Media Statistic     Key Takeaways For Executive Social Media Executive Social Media Takeaway #1: More Fortune 500 CEOs are on social media than ever before. While the percentage hasn’t drastically changed since 2023 (74% in 2024 versus 73% in 2023), we did see a new high for the number of CEOs on at least one social media channel. Although the increase might seem modest, it’s reflective of the continuous adoption of social media among senior leaders. There’s a growing recognition of social media’s role in positioning...

13:31 / Executive Expertise
21 Jun

For those who have been following along, congratulations — we've reached the final part of our series! If you're catching up, check out part 1 where we cover the passionate/enthusiastic, authoritative/informative, and edgy/provocative executive personas, and part 2 where we discuss executives with the curious/inspiring, friendly/casual, and serious/trustworthy personas. Below, learn about the conservative/formal, humorous/cheerful, approachable/caring, and daring/grandiose executive personas you’ll come across on social media. Keep reading to the end where we share our expert tips on how to establish your executive social media presence.   Conservative and Formal This tone is often used by executives who want to use their social media presence primarily to support business objectives—and have absolutely no interest in sharing anything personal online. This persona often overlaps with the serious/trustworthy and authoritative/informative personas. These executives rarely (if ever) share content that may be considered controversial, preferring to share...

13:43 / Executive Expertise
24 May

The Fortune 500 list includes the largest companies in the U.S. These days, it’s a given that major brands have a strong social media presence. What about their CEOs? Are they on social media as well? If you missed it, we shared our latest findings on Fortune 500 CEOs on social media. Be sure to check it out here, How Many Fortune 500 CEOs are on Social Media in 2023? In the infographic below, we summarize our top findings! Do any of the results surprise you? Infographic: Fortune 500 CEOs Social Media Statistics Key Takeaways For Executive Social Media Executive Social Media Takeaway #1: Executive social media matters. Almost three-quarters of Fortune 500 CEOs in 2023 were on social media, signaling that executive social media is no longer just an optional side project, but a necessity for a company’s digital marketing program. CEOs can strategically use...

14:03 / Executive Expertise
08 Dec

As 2024 quickly approaches, it’s clear that executive social media is not only here to stay, but has become an even more integral part of many digital marketers’ strategies. Not only is positioning the company on social media vital for creating a strong online presence, but more CEOs and executives are also strategically establishing themselves on social media — and reaping the benefits, such as increased brand awareness and credibility. Whether you launched an executive social media program this year or you’re still looking into it, here are some goals to focus on in 2024!   For those just getting started with their executive social media program… In 2024, one of your goals could be to start positioning one (or a number) of company executives on social media. Their online presence will complement your existing digital marketing activities, including your company’s organic and paid...

15:16 / Guide
11 May

One of the most common reasons why marketers haven’t been able to strategically position their company’s executive online is because the executive is often busy with other responsibilities. An executive social media presence has become an integral part of a company’s digital marketing strategy, so this roadblock can be a significant challenge to overcome. However, there are ways to launch an effective social media presence for executives that are short on time. Read our tips below based on our own experience working with busy exec clients!   1. Create Social Media Content in Batches One way to help relieve the burden on executives is to create social media content in larger batches. For example: Draft up multiple posts for them to review at one time, rather than sending out one post to review at a time. If developing videos is a part of your...

12:07 / Guide
29 Mar

It’s never been more important for organizations to launch an executive social media program, yet for every CEO that’s using social media effectively to drive toward company objectives, there are countless others who are resistant to being online. Marketers, you may be aware of the many strategic reasons why you want to position your company’s executive online, but what can you do to convince them that this effort will be worth it? Here are five reasons why many CEOs don’t want to be on social media — and how, as marketers, you can navigate these challenges to get them online!   Reason #1: Execs Don’t See the Point of Using Social Media One of the most common reasons why executives don’t want to use social media is because they don’t see the point of doing so. In many cases, these execs only have a surface-level...

16:52 / Guide
03 Mar

In our previous article, we shared how executives in the healthcare industry can navigate industry regulations while still using social media effectively. In this article, we turn our attention to another industry with just as strict compliance rules: finance. Whether an executive is in the private equity space, banking, investments, or another finance-related sector, just like healthcare executives, finance executives must be careful about what they share online through social media. However, there are ways to effectively establish a social media presence to support company objectives. Keep reading to learn more about content that finance executives should stay away from, content ideas they can post, and how using social media in the highly-regulated financial industry is more accessible than you think.   Financial Compliance and Regulations Certain industries have regulatory bodies that oversee what type of information can or cannot be shared on social media...

15:39 / Guide
20 Jan

While many businesses today are on social media, executives on social media can help their company reach key business objectives through their own strategic online presence. Marketers can use a variety of different platform tools in order to effectively promote their executives and position them in front of an even larger audience. Read our nine tips on how your company’s social media accounts can improve executive visibility.    How To Improve Executive Visibility On LinkedIn Many companies have established their presence on LinkedIn, but the same can be said for executives as well. Our findings show that out of the 352 Fortune 500 CEOs on social media, 97% of them have a LinkedIn account. Here’s how marketers can leverage their company’s LinkedIn content to improve executive visibility and positioning.   Reshare an executive’s post  Many social media sites — LinkedIn included — offer a variety of...

16:49 / Guide