Executive Spotlight: Stephen Kelly

Stephen Kelly, the current Director of Kimble Apps (a professional services automation software) and Locum’s Nest (an app connecting doctors to locum work in hospitals) has many titles under his belt. As the former CEO of Sage Group, he was also previously the CEO of Micro Focus and Chordiant Software, and worked for four years as COO for the U.K. Government. Though his various positions have spanned across different industries, Kelly still manages to maintain a consistent presence on multiple social media platforms. In this article, we will be analyzing Kelly’s LinkedIn and Twitter platforms. We will be looking at the way he utilizes his content and tone on each respective platform, and how these strategies adhere to best practices when it comes to reaching target audiences. Executives can draw inspiration from the way Kelly adjusts his content accordingly, which helps...