19 Jun

When it comes to building an executive's online presence, there are many advantages and disadvantages of social media. The risks of being on social media include not developing a strong personal branding strategy or not appearing communicative enough. These obstacles are easily overcome, either by carefully understanding the challenges beforehand, or working with a knowledgeable digital marketing team that handles content marketing on the executive's behalf. What is clear is that successful executives are the ones that understand the unique benefits social media has to offer, particularly as a digital marketing tool. Previously, we looked at KPIs (key performance indicators) in our article, How to Set Social Media KPIs for your Executive’s Personal Brand. In today's article, we will focus more on the actual goals and how personal branding on social media can help achieve business and personal objectives.   1. Increase Brand Awareness   A...

17:25 / Articles / Guide
24 Jan

Mary Barra is the chairman and CEO of General Motors and with over 1.2 million followers on LinkedIn and over 48K followers on Twitter, it is clear that she is a well-connected executive. For many executives who act as a brand advocate on social media, one of their core strengths is maintaining consistency in their tone. In this article, we will take a closer look at how Barra’s social media strategy helps reinforce a positive brand image.   LinkedIn: Sharing Original Articles   First, we will analyze Barro's LinkedIn profile. The header image features a look inside a General Motors factory, emphasizing the industry she is in. Compared to her Twitter profile header, this is more brand-related and speaks more about the tangible products the company offers.     The majority of her content is brand-related, whether it is an original article, sharing a post from another...

18:46 / Executive Spotlight