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For executives who have written articles for third-party publications, sharing a link to their work on social media is an effective way to draw attention to their content. In many cases, these articles are often important company announcements that are delivered by an individual because the messaging is meant to be more relatable to the reader. Chris Kempczinski, the President and Chief Executive Officer at McDonald's Corporation, recently wrote an article for CNN where he discusses the challenging year and how, as a company, McDonald's will overcome these obstacles. He also announced a new social media challenge, #HereForRMHC, stating that the company will be committing $100 million over five years to the Ronald McDonald House Charities. In this article, we take a closer look at his LinkedIn profile and analyze the post he made for his article and how he has promoted...