Using a Hashtag Challenge to Support Local Restaurants

The #StepUpToTheTable initiative asks social media users to support struggling restaurants by buying from them and spreading the word to support others in the industry. Executives should view hashtag challenges like this one as an avenue to improve their own social impact: taking part in it actively helps to give back to local communities, it raises widespread awareness by encouraging users to tag their own connections, and has the potential to make a positive social difference on a large-scale level. ...