07 Jun

Executive personas play a large role in how their social media content is perceived. Several different factors contribute to the overall "persona," ranging from the executive's own personality, the content they want to share, and the business objectives they want to achieve with their social media presence. In our mini-series, we cover some of the most common executive personas you may come across on social media. If you're just joining us, check out part 1 in our series where we share our insights on executives with the passionate/enthusiastic, authoritative/informative, and edgy/provocative personas. Keep reading below to learn about the curious/inspiring, friendly/casual, and serious/trustworthy personas!   Curious and Inspiring The first persona we'll discuss is the executive who is curious and inspiring. Executives in industries that experience a lot of innovation and change often portray this tone, which overlaps with the daring/grandiose tone that will be...

14:21 / Executive Expertise
05 Jan

The phrase “new year, new me” doesn’t just apply to you — it can also reflect how executives approach their social media presence. Since we’re just a few weeks into the new year, now’s the time to freshen up any executive social media profiles. With many CEOs and executives choosing LinkedIn as their primary social media platform of choice, here are three easy ways digital marketers can give their profile a makeover.   Update Your LinkedIn Profile Images LinkedIn profiles have two main areas where users can update images: a circular profile picture and a rectangular profile banner. Here is an effective example from General Motors CEO, Mary Barra (a few years ago, we featured her in our Executive Spotlight article). What makes her profile images effective? Her profile headshot is well-cropped and clear. Because the circular profile image size is much smaller than the banner,...

16:10 / Guide