07 Jul

A company’s online presence can be just as valuable as the company’s social media pages. However, whether you’re dealing with a busy CEO who doesn’t have time to create social media content or you’re just not as familiar with executive social media as you are with other digital marketing strategies, there may be many obstacles preventing you from successfully launching a social media presence for your executives. The good news is that there are ways to fast-track your CEO’s social media presence in order to quickly build their online profile and start driving towards business objectives. One of the quickest and most efficient ways to launch a strategic executive social media program is to partner with experts who have done it before! In our previous articles, we outline ways marketers can leverage executive social media agencies for content creation and social media...

18:13 / Guide
16 Jun

Social media is an integral part of executive branding, thought leadership, and business marketing. To keep up with the demands of a fast-paced online world, many executives may consider turning to artificial intelligence (AI) for assistance with creating and managing their social media content. However, while AI offers several advantages, it also comes with significant drawbacks that must be carefully considered.  At Influential Executive, we have been testing and trying many AI tools such as ChatGPT, Bing AI, and Google’s Bard AI to find out how AI can assist with marketing tasks — and to uncover its limitations. Based on our findings, while AI is helpful for quickly generating factual information and content ideas (most of the time), it cannot capture the authentic human tone of an individual.  In this article, we share the benefits and limitations of using AI for executive...

17:02 / Articles / Guide
11 May

One of the most common reasons why marketers haven’t been able to strategically position their company’s executive online is because the executive is often busy with other responsibilities. An executive social media presence has become an integral part of a company’s digital marketing strategy, so this roadblock can be a significant challenge to overcome. However, there are ways to launch an effective social media presence for executives that are short on time. Read our tips below based on our own experience working with busy exec clients!   1. Create Social Media Content in Batches One way to help relieve the burden on executives is to create social media content in larger batches. For example: Draft up multiple posts for them to review at one time, rather than sending out one post to review at a time. If developing videos is a part of your...

12:07 / Guide
20 Jan

While many businesses today are on social media, executives on social media can help their company reach key business objectives through their own strategic online presence. Marketers can use a variety of different platform tools in order to effectively promote their executives and position them in front of an even larger audience. Read our nine tips on how your company’s social media accounts can improve executive visibility.    How To Improve Executive Visibility On LinkedIn Many companies have established their presence on LinkedIn, but the same can be said for executives as well. Our findings show that out of the 352 Fortune 500 CEOs on social media, 97% of them have a LinkedIn account. Here’s how marketers can leverage their company’s LinkedIn content to improve executive visibility and positioning.   Reshare an executive’s post  Many social media sites — LinkedIn included — offer a variety of...

16:49 / Guide