How Podcasts Help CEOs Build Influence and Visibility
Did you know that in 2023, almost 70 million people in the U.S. listened to podcasts? This number is projected to increase to over 110 million listeners in 2029. Podcasts have been around for decades but this medium became increasingly popular during the COVID and post-COVID periods. Today, there are quite literally millions of different podcasts to tune in to, hosted on sites like YouTube and Spotify. From true crime to art to those focusing on world news and entertainment, podcasts cover an extensive range of topics and personalities. There’s even one about breakfast cereal. There are also podcasts with a more business-oriented focus, featuring CEOs and business founders who appear as guest speakers to share their unique insights. Examples include Meet the CEOs, TOP CEO, Scaling Up, and Not Another CEO Podcast. In past articles, we’ve discussed the importance of strategically positioning...