How Execs Addressed the Australian Bushfire

In the wake of the devastating Australian bushfire, many executives have stepped forward to donate to organizations providing relief efforts. Executives can use social media to draw attention to specific causes and inspire others to action, which we have seen in many of our previous articles. Individuals like Bernie Reifkind and Marc Benioff use social media to not only share their thoughts about social causes, but also to showcase the actions they have taken to help inspire others to action. In this article, we will look at three executives from different industries and how each of them has responded to the Australian bushfires. By analyzing their social media posts, we examine how the tone can vary from post to post while still effectively calling attention to the cause.   Tech: Scott Farquhar and Mike Cannon-Brookes   First up is the tech industry, where the two...