24 Oct

An article in The Financial Times shared key LinkedIn findings, showcasing how the platform has become a powerful and strategic tool for CEOs and C-suite executives. Over the past few years, the number of executives using LinkedIn has risen — but why is this the case? What makes LinkedIn one of the most attractive social media channels for executives? And how can marketers leverage social media for their company executives?   New Research Highlights the Importance of Executive Social Media Before we dive into executive social media, let’s review the top findings from LinkedIn’s research: Over the past five years, the number of U.S. C-suite executives on LinkedIn has increased by 35%. Globally, the platform has seen a 23% increase in content shared by chief executives. Posts by C-suite executives get around 4x more engagement than content shared by other LinkedIn users. After publishing...

19:30 / Executive Expertise
09 Jun

Influential Executive and Spark Growth CEO Elissa Liu joins us for another insightful interview on emerging technology like ChatGPT, new social media trends, and more.   Jackie: Elissa, thanks for joining me for another executive social media quarterly update. I want to start off with the hottest topic of the year so far — ChatGPT. Before we dive into how you think it’ll impact the digital marketing and social media space, can you share your general thoughts on ChatGPT?  Elissa: Happy to be back! ChatGPT, and generative AI platforms in general, have been one of the most disruptive technologies over the past few years. It’s still in its infancy, but it’s rare to see an emerging platform make so much buzz across every single industry, not just the digital marketing space. It’s not just businesses talking about ChatGPT — what makes this technology remarkable is...

17:42 / CEO Insights by Elissa Liu
06 Jan

In 2023, more marketers will be leveraging their company’s executive as a part of their digital marketing strategy. In addition to promoting the company’s brand on social media, C-suite executives have increasingly become an important way to reach key audience segments. Elissa Liu, Influential Executive and Spark Growth CEO, shares her executive social media insights below. Keep reading to learn her perspective on the shifting executive social media landscape, whether we’ll see more CEOs use TikTok, and when is the “best time” for executives to start their own social media presence.   Jackie: Elissa, what are some social media trends you’ve seen over the past few years, particularly when it comes to executives and company leaders?  Elissa: We’ve seen a push toward more CEOs and executives establishing their social media presence, but doing so with a specific strategy in mind — not just posting...

14:53 / CEO Insights by Elissa Liu