How to be an Influential Executive on TikTok

Spencer Rascoff is a serial entrepreneur and has founded multiple successful businesses including Zillow and Hotwire. While many executives gravitate towards LinkedIn, he also uses TikTok in addition to other platforms. On TikTok specifically, he creates videos that give business and career advice while also keeping up with the latest relevant trends. As a thought leader in the business world, his strong presence on TikTok has been one of the primary reasons why he is an influential executive on social media. Keep reading for our analysis on his TikTok presence and how other executives could use the app’s impressive algorithm to promote themselves and their businesses.    How is TikTok Effective for Marketing and Executives?  TikTok started out as an entertaining dance app for young people but has grown into a global social media platform with over one billion monthly active users. The platform...