One way to authentically show support for Pride Month is for executives to post and engage on social media alongside their company's messages. This article outlines some effective examples of executives who discuss Pride on their accounts and whose companies have productive and influential Pride campaigns. Keep reading to learn how your executives can support Pride this month and throughout the year. ...
This week’s article is a continuation of a previous Front Page Execs post we published a few weeks ago, entitled “How Executives are Tackling Coronavirus.” In it, we discussed the importance of executives using their social media channels to disseminate reputable information about the virus to the public. Social media’s ability to reach a large scale of users makes it an effective tool for doing so. While many of the executives we analyzed in the previous article put out content that actively tackled the spread of misinformation, offered solutions for safer work practices, and provided important healthcare information, the tone over the past week has shifted. Whereas content a few weeks ago focused on providing information, the latest content is branching out into the more inspirational side as many face the ennui and anxiety of staying at home indefinitely. ...
Content mix is an important factor when developing a social media strategy for executives. Original video content draws a great deal of engagement among users and sets the executive apart from those who are not utilizing video as part of their strategy. While the majority of social media content is comprised of text or images, videos have grown to become an important part of online content diversity. In fact, one study showed that social media posts with a video gets shared by users 1200% more than other types of posts, such as text and images. In this article, we will be discussing how original video content can benefit executives on social media by giving them another way to connect with their followers. Why Executives Should Implement Video Content When it comes to video content, many studies have shown how important this type...
On April 15, 2019, the world watched with sadness as the Notre Dame Cathedral was engulfed in flames. People turned to social media for news updates as it happened, and then afterwards to form a community of support and discussion using the hashtag #NotreDameFire. In the midst of such an event, executives must carefully consider what to post on social media, if they decide to post anything at all, so as not to seem self-serving or that they are taking advantage of misfortune. Many CEOs and other executives chose not to post about the Notre Dame fire, which was not offensive to those affected, but also did not allow them to be demonstrative of their awareness of newsworthy events or of producing significant and timely content. Below are three different tweets that CEOs shared. In today’s Front Page Execs by...
This month, influential executive Tim Cook, Apple CEO, made headlines once again when he briefly changed his name on his Twitter account. This is what it looked like: In this edition of Front Page Execs, we’ll take a look at the events leading up to the “Tim Apple” name change, as well as the ingenuity behind the move for this executive’s social media presence. On March 6, 2019, President Donald Trump mistakenly referred to Tim Cook as “Tim Apple” during a meeting of the American Workforce Policy Advisory Board at the White House. Social media, of course, latched onto this accident, and “Tim Apple” began to trend on Twitter. Less than twenty-four hours later, Tim Cook rode that trending wave to the top when he changed his name to Tim Apple on the platform. Twitter users loved it. By capitalizing on the trend...