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Known for growing his family’s wine business from $3M to $60M in just 5 years, Gary Vaynerchuk was named the top CEO in the digital marketing space in 2018 by Brand24. Now, Gary is the CEO of his own digital marketing and communications company Vayner Media, as well as sports agency Vayner Sports. Additionally, he is a “prolific angel investor and venture capitalist," investing in companies ranging from Facebook to Uber, a highly sought-after public speaker, and best-selling author.  Gary, also known as Gary Vee, has no plans on slowing down. On top of all that, you may have seen him on your Twitter, Instagram, or YouTube feed, where he has a combined following of over 11 million people, whom he provides with “wake-up call” advice. Often calling himself a purebred entrepreneur, Gary’s work-hard, play-hard attitude, and hunger for success are what...

By now we know that influential executives garner higher overall engagements on social media than the brands they work for. On top of that, though, they can also be used to convey a company’s corporate social responsibility in a more authentic light. Since becoming the CEO of Walmart 5 years ago, Doug McMillon’s social profile has become a platform to promote Walmart’s acts of social good, such as eliminating abuses through the supply chain. On his Facebook and Instagram profiles especially, he is no stranger to group pictures and heartwarming captions. In the month of June, Walmart was all about creating a community space between associates, shareholders, and the public. McMillon leveraged his social presence by participating in branded hashtags and telling touching stories in order to promote his company’s social good and positive community. If you're interested, you can check...

Profile pictures are crucial to an executive’s social media presence. Not only do they serve as a form of digital identification for a brand or person, but they also serve as an unspoken first impression. For influential executives such as Rihanna, a simple change in her profile picture recently symbolized a progression in her image and career. With over 70 million Instagram followers and 90 million followers on Twitter, Robyn Rihanna Fenty has successfully used these two social media platforms to distinguish her two main brand identities: on Instagram, she brands herself as Rihanna, the pop icon, and on Twitter, she is Rihanna, the face of the Fenty fashion empire. Fans have witnessed the famous popstar’s ongoing success as she continued to take on diverse projects such as releasing the body-positive lingerie line Savage x Fenty, landing an acting role in...

On April 15, 2019, the world watched with sadness as the Notre Dame Cathedral was engulfed in flames. People turned to social media for news updates as it happened, and then afterwards to form a community of support and discussion using the hashtag #NotreDameFire. In the midst of such an event, executives must carefully consider what to post on social media, if they decide to post anything at all, so as not to seem self-serving or that they are taking advantage of misfortune. Many CEOs and other executives chose not to post about the Notre Dame fire, which was not offensive to those affected, but also did not allow them to be demonstrative of their awareness of newsworthy events or of producing significant and timely content. Below are three different tweets that CEOs shared. In today’s Front Page Execs by...

Richard Branson says, “I don’t see any separation between work and play – it’s all just living, and I love sharing all of it,” and his LinkedIn profile clearly reflects that sentiment. Dr. Yes—as he is affectionately referred to at Virgin—is a self-proclaimed dyslexic thinker who loathes ties and believes in turning ideas into reality, as demonstrated time and again at Virgin. Branson’s professional LinkedIn profile effectively showcases each aspect of his identity, blending business, personal, and larger social topics to position himself as both a reliable source of information and an approachable person. Richard Branson is currently the number one rated LinkedInfluencer—an exclusive collective of 500+ of the world’s foremost thinkers—let’s shift our executive spotlight to Richard Branson and take a closer look at how he uses LinkedIn to position himself as a revolutionary thought leader. Visuals Richard Branson uses all...

In August 2018, Salesforce CEO Marc Benioff made the decision to promote the company’s COO Keith Block to be its new co-CEO. Salesforce’s long-time founder was prompted to partner up with Block after taking a two-week-long digital detox last July. After this brief hiatus, Benioff told CNBC that experiencing such tranquility without his electronics made him realize one thing: he was too busy. With Block now helping Benioff run the 20-year-old cloud-based software company, Benioff has been focusing his attentions on passion projects to use his position of power for social good. By focusing on this aspect of his leadership, Salesforce has also seen the added benefit of having a positive and public face for the brand. From a quick glance at Benioff’s Twitter page, it is instantly clear what type of leader the Salesforce CEO and newly named owner of...