19 Jul

The professional services (PS) industry is broad, ranging from legal and accounting to IT and consulting. In this article, we share some of the common social media policies to look out for and content ideas that PS executives can post online.   Professional Services Policies and Regulations While some executives in the PS industries don’t need to contend with the strict compliance requirements like executives in the financial or healthcare spaces, there are still a variety of key regulations and policies that executives should be aware of when using social media for strategic business purposes. Some of the important policies and regulations, as well as major governing bodies, in the professional services industry include: The California Consumer Privacy Act (CCPA) The American Institute of Certified Public Accountants (AICPA) Code of Professional Conduct American Bar Association (ABA) Securities and Exchange Commission (SEC) Federal Trade Commission...

14:05 / Executive Expertise
05 Jul

Hot off the heels of the new Fortune 500 list for 2024, we’re back with another article recapping our executive social media analysis! For all 500 companies on the list, we looked into whether their CEO was on social media. Here are the top findings from our research!   Executive Social Media Trend Among Fortune 500 CEOs   74% of CEOs on the 2024 Fortune 500 list are on at least one social media platform. Almost three quarters of Fortune 500 CEOs are on at least one social media platform. This is a slight increase over last year’s figure of 73%. We believe this mid-70s range could represent a peak, with expectations of minimal fluctuations in the coming years.  Part of this is due to the nature of the Fortune 500 list. Consider the companies that typically make the list year after year — Walmart, Amazon, Berkshire...

14:37 / Executive Expertise
21 Jun

For those who have been following along, congratulations — we've reached the final part of our series! If you're catching up, check out part 1 where we cover the passionate/enthusiastic, authoritative/informative, and edgy/provocative executive personas, and part 2 where we discuss executives with the curious/inspiring, friendly/casual, and serious/trustworthy personas. Below, learn about the conservative/formal, humorous/cheerful, approachable/caring, and daring/grandiose executive personas you’ll come across on social media. Keep reading to the end where we share our expert tips on how to establish your executive social media presence.   Conservative and Formal This tone is often used by executives who want to use their social media presence primarily to support business objectives—and have absolutely no interest in sharing anything personal online. This persona often overlaps with the serious/trustworthy and authoritative/informative personas. These executives rarely (if ever) share content that may be considered controversial, preferring to share...

13:43 / Executive Expertise
07 Jun

Executive personas play a large role in how their social media content is perceived. Several different factors contribute to the overall "persona," ranging from the executive's own personality, the content they want to share, and the business objectives they want to achieve with their social media presence. In our mini-series, we cover some of the most common executive personas you may come across on social media. If you're just joining us, check out part 1 in our series where we share our insights on executives with the passionate/enthusiastic, authoritative/informative, and edgy/provocative personas. Keep reading below to learn about the curious/inspiring, friendly/casual, and serious/trustworthy personas!   Curious and Inspiring The first persona we'll discuss is the executive who is curious and inspiring. Executives in industries that experience a lot of innovation and change often portray this tone, which overlaps with the daring/grandiose tone that will be...

14:21 / Executive Expertise
24 May

The Fortune 500 list includes the largest companies in the U.S. These days, it’s a given that major brands have a strong social media presence. What about their CEOs? Are they on social media as well? If you missed it, we shared our latest findings on Fortune 500 CEOs on social media. Be sure to check it out here, How Many Fortune 500 CEOs are on Social Media in 2023? In the infographic below, we summarize our top findings! Do any of the results surprise you? Infographic: Fortune 500 CEOs Social Media Statistics Key Takeaways For Executive Social Media Executive Social Media Takeaway #1: Executive social media matters. Almost three-quarters of Fortune 500 CEOs in 2023 were on social media, signaling that executive social media is no longer just an optional side project, but a necessity for a company’s digital marketing program. CEOs can strategically use...

14:03 / Executive Expertise
10 May

Over the years, we’ve seen a growing number of CEOs leveraging social media to support their strategic business objectives. Way back in 2015, an article on CEO.com found that only 39% of Fortune 500 CEOs were on any social media platform. In 2019, we decided to take a closer look at the Fortune 500, which is an annual list of the largest U.S. companies ranked by their total revenues. Our study found that 54% of Fortune 500 executives have at least some social media presence — a drastic shift in just four years! In 2020, our updated study found that 62% of Fortune 500 CEOs were on social media, and our 2022 study saw 70% of executives were on social media. We’re back with another analysis of the Fortune 500 list from 2023! What executive social media trends are we seeing? Keep reading...

14:03 / Executive Expertise
12 Apr

In a previous article, How Executives Can Use Video on Social Media, we shared why videos can be an important tool for executives. Based on our own executive clients, we find that those who share videos featuring themselves speaking about industry topics consistently outperform executives who do not create videos. Creating videos for executive social media is more straightforward and easier than you think. So, why are many executives still hesitant to appear in front of the camera? Keep reading to learn about the top five myths about videos that are holding executives back from achieving more engagement with their social media content, strengthening their thought leadership, and driving toward their business goals.   Myth #1: Videos Have To Be Highly Polished and “Professional” There's a misconception that videos shared on an executive’s social media page need to be professionally produced with high production value (and...

14:06 / Guide
15 Mar

Today, establishing a digital marketing program for a company is a given. Similarly, more CEOs and other business executives are finding value in establishing an online presence for themselves as a way to promote their company while strategically positioning themselves as an expert in their field. With marketers juggling both company branding and their executive’s personal branding, what are some of the challenges — and untapped opportunities — to be aware of?   Why Business Executives Need Personal Branding and Social Media Digital marketing strategies continue to evolve over the years. Even before the pandemic forced marketers to pivot, we saw changes in the way business leaders approached their personal positioning. Understanding that their company’s audience is increasingly using social media as a research tool, it became clear that executives with a strategic social media presence had a significant advantage over competitors that did...

14:03 / Guide
01 Mar

Many different types of services exist to support executives and their companies — but which one is right for you? Some agencies are more social media-focused, while others are geared toward the individual and their leadership skills. In this article, we dive into the major differences between executive social media agencies, leadership coaches, and PR firms. Keep reading to learn which one may be the most suitable for your needs.   Executive Social Media Agencies Primary purpose: Strategically build an executive online presence through social media Leverage an executive’s social media content to drive towards business objectives Suitable for:  Companies that want to complement their existing digital marketing program with a more authentic presence Executives who want to be positioned as a thought leader within their industry Executive social media agencies function similarly to digital marketing agencies. These agencies work with their clients to support their...

14:57 / Guide