29 Mar

It’s never been more important for organizations to launch an executive social media program, yet for every CEO that’s using social media effectively to drive toward company objectives, there are countless others who are resistant to being online. Marketers, you may be aware of the many strategic reasons why you want to position your company’s executive online, but what can you do to convince them that this effort will be worth it? Here are five reasons why many CEOs don’t want to be on social media — and how, as marketers, you can navigate these challenges to get them online!   Reason #1: Execs Don’t See the Point of Using Social Media One of the most common reasons why executives don’t want to use social media is because they don’t see the point of doing so. In many cases, these execs only have a surface-level...

16:52 / Guide
17 Mar

Over the past few years, it’s become clear that establishing a strategic social media presence for a company’s executives is just as crucial as marketing the company itself. Yet, ask any marketer and they’ll tell you there are not enough hours in the workday to give both digital marketing strategies the attention they deserve. That’s where executive branding services come in. In this article, learn about the different types of digital content creation services that marketers can access and how bringing on a partner agency can help fill much-needed gaps in a company’s digital marketing funnel.   Strategic Thought Leadership Writing One of the most time-consuming activities is also one of the most important in any successful executive social media program: thought leadership writing. This includes researching, drafting, and editing social media copy. That’s why strategic thought leadership writing is one of the most...

16:06 / Executive Expertise
03 Mar

In our previous article, we shared how executives in the healthcare industry can navigate industry regulations while still using social media effectively. In this article, we turn our attention to another industry with just as strict compliance rules: finance. Whether an executive is in the private equity space, banking, investments, or another finance-related sector, just like healthcare executives, finance executives must be careful about what they share online through social media. However, there are ways to effectively establish a social media presence to support company objectives. Keep reading to learn more about content that finance executives should stay away from, content ideas they can post, and how using social media in the highly-regulated financial industry is more accessible than you think.   Financial Compliance and Regulations Certain industries have regulatory bodies that oversee what type of information can or cannot be shared on social media...

15:39 / Guide
20 Jan

While many businesses today are on social media, executives on social media can help their company reach key business objectives through their own strategic online presence. Marketers can use a variety of different platform tools in order to effectively promote their executives and position them in front of an even larger audience. Read our nine tips on how your company’s social media accounts can improve executive visibility.    How To Improve Executive Visibility On LinkedIn Many companies have established their presence on LinkedIn, but the same can be said for executives as well. Our findings show that out of the 352 Fortune 500 CEOs on social media, 97% of them have a LinkedIn account. Here’s how marketers can leverage their company’s LinkedIn content to improve executive visibility and positioning.   Reshare an executive’s post  Many social media sites — LinkedIn included — offer a variety of...

16:49 / Guide
06 Jan

In 2023, more marketers will be leveraging their company’s executive as a part of their digital marketing strategy. In addition to promoting the company’s brand on social media, C-suite executives have increasingly become an important way to reach key audience segments. Elissa Liu, Influential Executive and Spark Growth CEO, shares her executive social media insights below. Keep reading to learn her perspective on the shifting executive social media landscape, whether we’ll see more CEOs use TikTok, and when is the “best time” for executives to start their own social media presence.   Jackie: Elissa, what are some social media trends you’ve seen over the past few years, particularly when it comes to executives and company leaders?  Elissa: We’ve seen a push toward more CEOs and executives establishing their social media presence, but doing so with a specific strategy in mind — not just posting...

14:53 / CEO Insights by Elissa Liu
23 Dec

For executives in the healthcare industry, using social media can seem like a daunting task. After all, they must navigate different healthcare compliance and regulations. If they share content that shouldn’t be posted publicly, it could be costly — not just from a monetary standpoint, but it also impacts customers' and patients’ trust in the brand. While social media may feel like a burden and a risk, healthcare executives stand to benefit greatly from establishing an effective and strategic social media presence.  Keep reading to learn more about content that healthcare executives should stay away from, content ideas they can post, and how using social media in the highly-regulated healthcare industry is more accessible than you think.   Healthcare Compliance and Regulations Certain industries have regulatory bodies that govern what type of information can or cannot be shared on social media with the public. Because...

15:28 / Guide
26 Feb

When developing your executive presence on social media, what type of language do you use more often in your content: "I" or "we"? Using singular first-person pronouns (e.g. "I") versus plural first-person pronouns (e.g. "we") might seem like a small difference, but for CEOs on social media, using one or the other can make a significant impact in terms of how your content is viewed by others. In this article, our social media experts explain how you can create stronger social media messaging by using the right pronouns in your online content.   Developing a more personal executive presence   The use of first-person pronouns, such as “I” or “my,” in your content creates a much more personal tone. It clearly gives ownership to the author and isolates the executive as the one commenting. These types of pronouns can make your social media presence more authentic...

16:53 / Guide
22 Jan

Social media is a powerful tool. When used correctly, it can help CEOs connect with their audience, build their personal brand, and help their company reach its business goals. However, social media is a public platform, and sometimes an executive's message may be misconstrued by the general public, or a spur of the moment Tweet might hurt their company. That being said, the benefits of having your company's leadership team on social media far outweigh the risks. To learn more, take a look at Managing the Risks of Executive Social Media Presence, an article written by our CEO, Elissa Liu. In this article, we look at three different topics that CEOs will want to be careful talking about on social media. We also look at examples of how social media posts have hurt brands in the past, and offer tips on how to...

17:53 / Guide