24 Nov

There are many topics that CEOs and other executives can share on social media, yet the one that typically draws the most engagement revolves around company culture. Some business leaders may consider these types of posts to be “fluffy” and unimportant. Yes, they can be “fluffy,” but they also contribute to an executive’s overall social media content mix and have a significant strategic purpose. These types of posts may not directly tie into a CEO’s thought leadership strategy, but they have a major impact both on how your company’s executive is viewed by others and can even influence how the general public views your company. In this article, we share our tips on the types of work culture-related content that your company’s executive may want to share online and why it matters.   1. Reiterating Company Values and Culture As the public face of the...

15:41 / Guide
09 Nov

Many social media platforms give users the ability to promote or sponsor a post. Whatever the terminology you want to use, the process and purpose are similar: put some ad dollars behind an organic post and push it to a more targeted audience that may not see the post organically. It’s not quite the same as other paid ad campaigns since a promoted post starts out as organic content, but once you’ve boosted your post, you can expect to see more impressions and engagement as it gets shared with a wider audience. This feature is available on LinkedIn and is called “boosting” (read more about boosting a post here). Marketers can select an organic post shared on their company page, set a budget, and boost it to a defined audience. However, while marketers can boost posts on a company’s LinkedIn page, there was...

16:46 / Guide
14 Sep

Should executives get “personal” on LinkedIn? While it started out as a platform for professionals (and it mostly still is), you may have seen LinkedIn content that feels like it should be on another platform like Facebook, Instagram, or even TikTok. LinkedIn is getting more personal — in fact, all social media platforms are (they’re just farther along than LinkedIn). But, with LinkedIn aiming to move away from “Facebook-style” posts and return to its business-oriented roots, this begs the question: Should executives share content that’s considered more “personal” on social media, even on a platform like LinkedIn? We share our insights below and provide tips on the type of personal content that can be an effective part of your executive’s social media strategy.   Should Executives Share Personal Content on Social Media? The short answer? Yes. Now, for the long answer. Some executives may shy away from posting...

14:03 / Guide
01 Sep

Every social media marketer wants to see their company or executive get a million followers online. Yet, how realistic is this goal? And do follower numbers even matter? Balancing quality and quantity can be tricky so we share our expert advice on how to set realistic goals for your executive social media program, focusing on followers, engagement, and social media activity. For the purposes of this article, we focus our attention on executives brand new to social media or ones with a less developed online presence.   Setting Realistic Goals for Social Media Follower Growth While having hundreds of thousands of followers can look and feel great for anyone on social media, the reality is that the majority of executives online won’t have that many unless they’re well-known figures who have reached “celebrity” status. Examples include Bill Gates on LinkedIn with over 34 million followers...

15:31 / Guide
07 Jul

A company’s online presence can be just as valuable as the company’s social media pages. However, whether you’re dealing with a busy CEO who doesn’t have time to create social media content or you’re just not as familiar with executive social media as you are with other digital marketing strategies, there may be many obstacles preventing you from successfully launching a social media presence for your executives. The good news is that there are ways to fast-track your CEO’s social media presence in order to quickly build their online profile and start driving towards business objectives. One of the quickest and most efficient ways to launch a strategic executive social media program is to partner with experts who have done it before! In our previous articles, we outline ways marketers can leverage executive social media agencies for content creation and social media...

18:13 / Guide